What is ContentContent MarketingMarketing for hotels?
Content Marketing is a type of digital marketing involving the creation and sharing of videos, articles, photos or other online materials that are designed to drive user engagement and help stimulate interest in your business which also helps with SEO as a by-product.
Content Marketing is a medium-term strategy to generate evergreen/organic/free web traffic, by building trust and authority which improves SEO ranking with Google. Content Marketing also helps to create a “positive memory” of a brand by persistently providing interesting and engaging content to our potential guests. In short, content marketing is a marathon, not a sprint and we must create value for our website visitors before you are able to extract that value in sales.
WhyWhy should my hotel do Content Marketing?
There’s an adage in the digital marketing community that ‘content is king!’, this has never been more true! If your business can stand out from the crowd and capture the attention of your potential customers using engaging content, the chances of getting conversions increases exponentially. Therefore, if your text, image and video content marketing strategy is effective, your financial investment will generate significant ROI.
WhatWhat is our approach to Content marketing?
We produce genuine and unique online content that engages with audiences which sells. Content marketing is more than just creating content, it’s about getting attention from the customers who are most likely to become customers of your business.
Our expert content marketing team have years of experience running successful content generation campaigns and can help take your brand to the next level.
WhyWhy work with thethe PercentagePercentage Company?Company?
If you’re looking for compelling digital content for your hospitality business, The Percentage Company team have the knowledge and experience necessary to make your content marketing strategy successful. We produce social-friendly copy-writing and content in multiple formats from images, videos, text and more.
We integrate high-quality, digestible and professional content into a wider digital marketing strategy and can take your hotel from zero to hero and help your business achieve its online marketing goals.
Here are some of our content marketing case studies
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Tell us about your hospitality business
For many years, our team of revenue managers and online digital marketing experts have helped clients in Thailand & around the world give their hotel brands a unique & empowering overhaul to turn them into super-charged game-changing businesses.
Are you curious how much more revenue your hospitality business could be generating with the right revenue management, digital marketing & technology systems and strategies in place? Ask us about our highly affordable full hotel marketing solutions, with zero fixed-fees to pay! Get your FREE no-strings-attached Proposal and lets take your hotel to the next level.