Duration: 2014 – Present
How a wellness resort increased from 180 to 500 guests per month with up to 97% booking direct!
The Atmanjai Wellness Spa is one of south-east Asia’s leading wellness and detox Spa’s.
The Percentage Company team provide a full suite of digital, marketing & technology services including web design, booking systems, SEO, paid search marketing, revenue management and much more, which helped take Atmanjai to the next level, find out more below!
Atmanjai offers a world-class set of detox, fitness & wellness programs involving a huge amount of products and services. As the company grew, it was clear that there were substantial inefficiencies and manual processes for the guests to book and for the operations team to manage. In order to ‘scale-up’ it was essential that the sales funnel was streamlined by ‘simplifying’ and ‘packaging’ up the offering so that conversion would increase & thereby limiting much of the manual CRM & reservations administration so that the business can be scaled by building product awareness.
To streamline the sales process, we re-designed the website with a focus on providing guests with only the necessary information. We also created an entirely customised booking engine which allows guests to book rooms & accommodation (one of the worlds first instant confirmation wellness booking engines). Following full CRO, we then conducted large scale search engine marketing campaigns to drive vast amounts traffic.
What were the results? Year-on-year online room revenue increased by 92% & REVPAR increased 8X in 30 days & occupancy increasd to 88% in 45 days!
20 custom detox and wellness rooms for guests.
An average of over 500 wellness retreats per month.
Up to 40 million Thai Baht in sales revenue per year.
Up to 97% of guests book direct with the hotel.
"We have been working with Edward since 2014 and The Percentage Company since 2018. Their knowledge of promotion and marketing couldn’t be better and they have been a colossal help for Friendship Beach Resort and our Detox Wellness Center, Atmanjai. They handle our OTAs, revenue management, hotel/restaurant software, sales and marketing of the hotel and Wellness Center. Further, they support and guide our in-house team; consequently, everything is less stressful for us. With their guidance we’ve seen more bookings, happier patrons and improved profits. I highly recommend them to any hotel that desires support together with professionalism. We sincerely are grateful and offer hearty thanks to them."
Starr Farish - Owner / Atmanjai Phuket
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your wellness business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
