Off-page or Off-site SEO refers to any website marketing efforts taken outside of your hotel’s website (which you have less control over) designed to improve its SERPs (Search Engine Results Page) ranking. Off-page SEO is about improving a sites popularity, relevance, trustworthiness, and authority. Some of the ways this can be achieved is by using backlinks or brand mentions from reputable or trustworthy websites.
Each backlink is essentially a ‘vote of confidence’ in the quality of your website and its content, showing search engines that your website is important and valuable enough to reward with good search engine ranking. A major part of off-page SEO is link building or creating backlinks, but it goes way beyond that, read about some of the other techniques below.
Search engine algorithms and their ranking factors are constantly in a state of flux, but there is consensus within the SEO industry that relevance, trustworthiness, and authority are key aspects of a page’s ability to rank. Off-page SEO is incredibly important because it signals to search engines that your website has been endorsed and therefore is important to others on the internet, implying trust and authority.
High quality websites are more likely have natural references (backlinks) and mentions on social media (Facebook, Instagram, Twitter etc.) and therefore generate far more organic search traffic. If you want to create a successful website, there are clear incentives to create high-quality, interesting, and engaging content.
During a website SEO audit, our expert SEM executives focus on the following off-page SEO areas: