Duration: 2018 – 2023
Kudo Hotel Phuket, a luxurious newly refurbished beachfront 5-star resort, is located in the heart of Patong, just steps away from Phuket’s busiest tourist hotspot. From 2018 to 2023, the resort underwent a significant transformation, rebranding itself and adopting modern digital solutions. This strategic shift led to an impressive 57% increase in annual revenue, even powering through the Covid crisis to become one of Patong’s best-performing hotels.
When Kudo Hotel was newly constructed and rebranded, it faced several significant challenges:
Limited Brand Recognition: As a little-known resort, Kudo Hotel struggled to attract online bookings.
High Room Rates & Poor Online Strategy: The resort had premium pricing but lacked a strong online distribution strategy.
Reliance on Offline Travel Agents: Heavy dependency on traditional travel agents led to reduced profitability and inflexible contracts.
Outdated Property Management System (PMS): The resort used an old-fashioned on-premise PMS, limiting efficiency and scalability.
Objective: Increase online and direct sales while eliminating unprofitable offline contracts and modernizing operational processes with cloud-based PMS technology.
The Percentage Company implemented a fully integrated e-commerce & digital marketing solution, focusing on:
- OTA & Revenue Management: Reconfigured all Online Travel Agency (OTA) channels to optimize pricing and availability.
- Cloudbeds PMS Implementation: Migrated the resort’s operations to a modern cloud-based PMS, improving efficiency and automation.
- Custom Web Development & Booking Engine: Designed a high-performing sales website with a custom booking engine, driving direct bookings.
- Revenue Optimization Strategies: Developed dynamic pricing models and yield management techniques to maximize profitability.
The transformation yielded outstanding performance improvements
+92% year-on-year online room revenue increase.
Increased from 4% to 50% in just 14 days and 88% in 45 days.
+57% year-on-year total revenue increase.
Increased 8X in 30 days, 16X in 60 days, and 20X in 90 days.
"The Percentage Company is Phuket’s best full-service digital marketing agency. Well informed on their niche business, the team is professional, dynamic and creative. Most importantly, they deliver superb results. I hired The Percentage Company to oversee the hospitality management, hotel room sales and marketing of Kudo Hotel, an exclusive hotel in Patong." "Since then, sales for the property have been driven up and revenue at has consistently increased. I have been pleasantly surprised by the company’s smart, good strategies which bring effective results. If you are looking for a knowledgeable digital marketing agency with a lean team that keeps their finger to the pulse on changing world trends and quickly adapts their strategies, The Percentage Company truly delivers. I am extremely happy with their services, and would highly recommend them again and again."
Jimmy Semaan - Managing Director / Phuket Bay Group
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your Hotel or Resort business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
