Kudo Hotel: How this rebranded resort increased annual revenue by 57% & powered through Covid Crisis

How this rebranded beachfront resort increased annual revenue by 57% & powered through the Covid Crisis

OTA & Revenue Management + Web Design & Development + PMS & Booking System Implementation & Support

Kudo Hotel Phuket is located in the heart of Patong, and is a luxurious newly refurbished beach front 5-star resort set just steps away from Phuket's busiest tourist hotspot. The Percentage Company provides a fully integrated e-commerce & digital marketing solution, including full OTA & revenue management in order to maximize resort profitability. See some of our results below!

Client:Jimmy Semaan
Industry:Hospitality / Travel
Date:2018 -
Website:www.kudohotel.com

+92%

Room Revenue

Year-on-year online room revenue was increased by 92%

+57%

Total Revenue

Year-on-year total hotel revenue was increased by 57%

+88%

Occupancy

Occupancy increased from 4% to 50% in 14 days & 88% in 45 days

8X

Hotel REVPAR

REVPAR increased 8X in 30 days, 16X in 60 days & 20X in 90 days

What Kudo Hotel have said about us

"The Percentage Company is Phuket’s best full-service digital marketing agency. Well informed on their niche business, the team is professional, dynamic and creative. Most importantly, they deliver superb results. I hired The Percentage Company to oversee the hospitality management, hotel room sales and marketing of Kudo Hotel, a 26 key property on Patong Beach."

"Since then, sales for the property has been driven up and revenue at the property has consistently increased. I have been pleasantly surprised by the company’s smart, good strategies which bring effective results. If you are looking for a knowledgeable digital marketing agency with a lean team that keeps their finger to the pulse on changing world trends and quickly adapts their strategies, The Percentage Company truly delivers. I am extremely happy with their services, and would highly recommend them again and again."

Jimmy Semaan / Managing Director / Club Unique

The Challenges & Objectives
The newly constructed & rebranded Kudo Hotel was a little-known resort with with very high rates & poor online distribution strategy. The resort was heavily reliant on offine travel agents & used an old-fashioned on-premise PMS. The primary objective was to increase online & direct sales while eliminating un-yieldable offline agent contracts, while modernising operational processes by leveraging the latest hotel technology.

The Solutions & Results
Our OTA & Revenue management team went about re-setting up all OTA channels, while our hotel IT team planned the implementation of Cloudbeds PMS at the hotel. Our web development team also designed a fully integrated sales website with customised booking engine solution. What were the results? Year-on-year online room revenue increased by 92% & REVPAR increased 8X in 30 days & occupancy increasd to 88% in 45 days!