How this European hostel chain increased year-on-year direct website revenue by 74%!

Web Development  +   Booking systems

Safestay PLC is a cutting-edge hostel chain based in London with 20 hostels in 11 different countries around Europe. The forward thinking Safestay group needed a flexible and customizable booking system which could connect to their hostel PMS (Cloudbeds MyfrontDesk) and help increase revenue while reducing manual data entry. As Global partners of Cloudbeds, The Percentage Company were the best option to help. In conjunction with the Safestay group technical team, we designed and built a highly advanced online hostel booking engine. See some of our results below!

  • Yogesh Ram
  • Hospitality / Travel
  • 2019 -
  • www.safestay.com



20 locations in some of the most iconic cities across Europe



Unique Safestay hostels in 11 countries across Europe


Direct Bookings

74% increase in year-on-year direct bookings on Safestay.com



Over 38,000 direct bookings via the custom booking engine

Safestay Hostel Group hostel booking engine
Safestay Hostel Group website development
Safestay Hostel Group online booking solution

What Safestay have said about us

"There was one clear problem with an out-of-the-box booking engine provided by Cloudbeds; displaying a window to their site (through an iFrame) caused all sorts of issues, not least we could not track the effectiveness of our campaigns. This meant our digital marketing investment could not be allocated effectively and suppliers could not be judged on performance. Cloudbeds spoke very highly of Edward and his team. After the initial conversation we opted for a semi-customized booking engine, to allow for hostel specific features. The Percentage Team worked tirelessly to meet our tight deadline. Often providing input into Cloudbeds’ system with what can be possible for development. We’re extremely grateful to have found the team, who are considered an extension of our own digital team."

Yogesh Ram / Head of Growth Marketing / Safestay PLC

Cloudbeds connected Hostel Booking Engine
  • The Challenges & Objectives
  • Safestay have some of the world's brightest hospitality marketing minds within their organisation and they decided that in order for their website to make the quantum leap in sales that they wanted it to, an out-of-the-box booking system would not be sufficient. Enter The Percentage Company. Safestay wanted to be able to simplify the hostel booking process for users, offer a great mobile booking experience while also adding a significant amount of new functionality in order to provide their growth marketing team with flexibility to adapt their marketing strategies.
  • The Solutions & Results
  • The solution was to build a cutting-edge, highly customisable hostel booking engine, which fully integrated with the Cloudbeds PMS & channel manager. In addition to improving the mobile user experience, the newly designed system also provides guests with the functionality to book multiple rooms, multiple offers & even multiple dates within a single reservation! The Safestay team now has access to a huge arsenal of marketing tools to help maximise revenues. What were the results? Over 38,000 website bookings, +74% year-on-year growth & 3.3% onlive booking conversion!
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