The Safestay Hostel Group

Web Development  +   Booking systems

The Safestay Group PLC is a cutting-edge hostel chain based in London with 20 hostels in 10 countries around Europe. The forward thinking Safestay group needed a flexible and customizable booking system which could connect with their hostel PMS (Cloudbeds MyfrontDesk). As Global partners of Cloudbeds, The Percentage Company were the best option to help. In conjunction with the Safestay group technical team, we spec'd, designed and built a highly advanced online booking engine. See some of our results below!

  • Yogesh Ram
  • Hospitality / Travel
  • 2019 -
  • www.safestay.com



20 locations in some of the most iconic cities across Europe



Unique Safestay hostels in 11 countries across Europe


Direct Bookings

74% increase in year-on-year direct bookings on Safestay.com



Over 38,000 direct bookings via the custom booking engine

Safestay Hostel Group
Safestay Hostel Group
Safestay Hostel Group
"There was one clear problem with an out-of-the-box booking engine provided by Cloudbeds; displaying a window to their site (through an iFrame) caused all sorts of issues, not least we could not track the effectiveness of our campaigns. This meant our digital marketing investment could not be allocated effectively and suppliers could not be judged on performance. Cloudbeds spoke very highly of Edward and his team. After the initial conversation we opted for a semi-customized booking engine, to allow for hostel specific features. The Percentage Team worked tirelessly to meet our tight deadline. Often providing input into Cloudbeds’ system with what can be possible for development. We’re extremely grateful to have found the team, who are considered an extension of our own digital team."

- Yogesh Ram / Head of Growth Marketing / Safestay Hostel Group

Cloudbeds Hostel Booking Engine