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How this hotel consistently achieved 80% annual occupancy without using any offline agents!

OTA & Revenue Management  +   Web Design & Development  +   SEO  +   PPC  +  Social Media  +  IT Management & Support

Serenity Resort & Residences Phuket is an upmarket property with 103 rooms located in Rawai, Phuket. As E-Commerce & Revenue Manager for Triple C Hotels & Resorts, our co-founder Edward and members of The Percentage Company team provided a full suite of digital services including web design, booking system development, SEO, paid search marketing, IT support, OTA & Revenue Management and much more, which helped take Serenity to the next level! See some of our results below!

79

Rooms & Villas

103 unique cabanas, rooms and luxury villas.

80%

Occupancy

Average annual resort occupancy of 80%.

+100MB

Revenue

Up to 100 Million THB annual resort revenue.

+98%

Revenue

Up to 98% of booking revenue is direct or online.

Serenity Resort & Residences Phuket OTA ecommerce and revenue management
Serenity Resort & Residences Phuket digital marketing
Serenity Resort & Residences Phuket IT and network support
  • The Challenges & Objectives
  • Serenity Phuket operates in a highly competitive market & offers a wide variety of room types from standard rooms up to private pool villas within a single resort. The goal was to maintain high occupancy throughout the low season by leveraging the latest technology to drive operational efficiency and increased online sales. The resort also wished to move away from old-fashioned offline rate distrubution with offline travel agents & increase direct bookings.
  • The Solutions & Results
  • In addition to migrating the resort from OPERA PMS to Cloudbeds PMS & Lightspeed POS, a fully dynamic rate structure was developed along with a cutting-edge booking solution and integrated digital marketing strategy.What were the results? 98% of booking revenue was from direct or online channels with an average annual occupancy of 80% generating in excess of 100 Million THB per year.
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