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Safestay Hostel Group

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Safestay Hostel Group

How this European hostel chain increased year-on-year direct website revenue by 74%!

Safestay PLC is a cutting-edge hostel chain based in London with 22 hostels in 11 different countries spread around Europe. The forward thinking, UK based Safestay Group PLC needed a flexible and customizable booking system that could connect to their hostel PMS (Cloudbeds MyfrontDesk) and help increase revenue while reducing manual data entry.

As Global partners of Cloudbeds, The Percentage Company were the best option to help. In conjunction with the Safestay group technical team, we designed and built a highly advanced online hostel booking engine. See some of our results below!


Safestay Group Plc




2019 – 2022


22 locations in some of the most iconic cities across Europe


Unique Safestay hostels in 11 countries across Europe

+ 0 %

74% increase in year-on-year direct bookings on

+ 0 K
Over 38,000 direct bookings via the custom booking engine
Safestay Hostel Group booking engine

The Challenges && ObjectivesObjectives

Safestay have some of the world’s brightest hospitality marketing minds within their organisation and they decided that in order for their website to make the quantum leap in sales that they wanted it to, an out-of-the-box booking system would not be sufficient. Enter The Percentage Company. Safestay wanted to be able to simplify the hostel booking process for users, offer a great mobile booking experience while also adding a significant amount of new functionality in order to provide their growth marketing team with flexibility to adapt their marketing strategies.

The Solutions && ResultsResults

The solution was to build a cutting-edge, highly customisable hostel booking engine, which fully integrated with the Cloudbeds PMS & channel manager. In addition to improving the mobile user experience, the newly designed system also provides guests with the functionality to book multiple rooms, multiple offers & even multiple dates within a single reservation! The Safestay team had access to a huge arsenal of marketing tools to help maximise revenues.

What were the results? Over 38,000 website bookings, +74% year-on-year growth & 3.3% onlive booking conversion!

testimonials quote pattern

"There was one clear problem with an out-of-the-box booking engine provided by Cloudbeds; displaying a window to their site (through an iFrame) caused all sorts of issues, not least we could not track the effectiveness of our campaigns. This meant our digital marketing investment could not be allocated effectively and suppliers could not be judged on performance. Cloudbeds spoke very highly of Edward and his team. After the initial conversation we opted for a semi-customized booking engine, to allow for hostel specific features. The Percentage Team worked tirelessly to meet our tight deadline. Often providing input into Cloudbeds’ system with what can be possible for development. We’re extremely grateful to have found the team, who are considered an extension of our own digital team."

Yogesh Ram
Head of Growth Marketing / Safestay Group PLC
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