How did this hotel consistently achieved 80% annual occupancy without using any offline agents?
Serenity Resort & Residences Phuket was an upmarket property with 103 rooms located in Rawai, Phuket now managed by Selina. As E-Commerce & Revenue Manager for Triple C Hotels & Resorts, our co-founder Edward and members of The Percentage Company team provided a full suite of digital services including web design, booking system development, SEO, paid search marketing, IT support, OTA & Revenue Management and much more, which helped take Serenity to the next level! See some of our results below!
103 unique cabanas, rooms and luxury villas.
Average annual resort occupancy of 80%.
Up to 100 Million THB annual resort revenue.
Up to 98% of booking revenue was direct or online.
Serenity Phuket operated in a highly competitive market & offered a wide variety of room types from standard rooms up to private pool villas within a single resort. The goal was to maintain high occupancy throughout the low season by leveraging the latest technology to drive operational efficiency and increased online sales. The resort also wished to move away from old-fashioned offline rate distrubution with offline travel agents & increase direct bookings.
In addition to migrating the resort from OPERA PMS to Cloudbeds PMS & Lightspeed POS, a fully dynamic rate structure was developed along with a cutting-edge booking solution and integrated digital marketing strategy.
What were the results? Up to 98% of booking revenue was from direct or online channels with an average annual occupancy of 80% generating in excess of 100 Million THB per year.