HOMA
Duration: March 2025 – Present
HOMA is a pioneering brand of sustainable serviced apartments offering both long-term and short-term rentals. With properties in Phuket Town, Cherngtalay, and Si Racha, HOMA combines eco-conscious living with modern design and smart technology.
To improve the digital experience and streamline bookings, HOMA partnered with The Percentage Company to optimize their web presence, implement a custom booking engine, and maintain ongoing SEO.


The Challenges
HOMA faced several challenges in aligning its digital platform with its modern, sustainable vision:
- No unified monthly booking engine tailored to serviced apartments.
- Fragmented SEO strategy limiting long-stay visibility online.
- Website maintenance needs across multiple locations.
- Lack of a direct, user-friendly booking experience.


The Solutions
The Percentage Company delivered a tailored digital overhaul including:
- Development of a custom monthly booking engine optimized for serviced rentals.
- On-page SEO enhancements and technical SEO improvements across all properties.
- Ongoing website updates and performance maintenance.
- User-focused design optimizations to improve the booking journey.


The Results
Since launch, HOMA has seen:
- A frictionless booking experience for monthly and short-term stays.
- Higher rankings in organic search for targeted keywords.
- Streamlined backend management for multiple property sites.
- Improved booking rates and longer average stays.
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For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
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