Technical SEO is the process by which your hotel website is setup to comply with search engine requirements and best practices, to ensure that search engines can successfully crawl, index, and rank your website. Good content and effective design make your website readable for human beings and Technical SEO makes your website readable to search engine spiders!
Technical SEO encompasses a wide range of settings, including server, domain, and code configuration with the goal of making sure that your site can be easily indexed by search engine bots and therefore given improved search engine rankings.
Search engines like Google & Yahoo are interested in quality. They want to give their users the best and most relevant search results for their online users. Therefore, while Technical SEO helps to satisfy search engine requirements and improve ranking, the end-result also helps build a site which satisfies your users and helps increase online conversion.
You can have the best and most beautiful website around, but if your website does not have a strong foundation of Technical SEO, your site will never rank and you will never be able to beat your competition. Websites where a full technical SEO audit has been conducted should be Fast, Secure, Crawlable, high-quality and structured. To achieve this, you may need to hire a specialist SEO agency such as The Percentage Company, as it does require a level of technical expertise, but if done effectively, can be the difference between success and failure and can give you a competitive advantage over your competitor hotels. If you want your site to achieve its full potential, Technical SEO is a necessity.
At the Percentage Company, for our Technical SEO audits, our SEO executives focus on providing answers to these key questions: