In this digital era, a website is often your hotels first touch point with your guests. Professional hotel web design is about creating positive digital experience that guests will love, but if well executed, it should also have a positive impact on website conversion and therefore your hotels bottom line.
Web design covers everything to do with the ‘look and feel’ and usability of a website, including the colours, layouts, information flows and the overall user experience. If you can develop an intelligently crafted site design which resonates and engages with your audience, you will have a sustainable marketing platform which can build brand awareness and increase conversions and ultimately revenue.
Web design requires consideration of page layout, site architecture, navigation, usability, 'stickiness', SEO content creation, user experience design and much more. However, by far the most important aspect of SEO Web Design, to the website owner, is website ROI (Return on Investment) and conversion statistics and sadly, this is often overlooked by designers and owners alike.
Websites are at the heart of a hotels digital presence and help deliver results, but not all websites are created equal. Effective web design clearly highlights your competitive advantage, engages your guests, builds your online presence and drives guests through your site and into your booking engine funnel, which increases direct revenue and reduces reliance on third party online travel agents.
At the Percentage Company, we take a data-driven approach to hotel web design, integrating a creative design process with the latest web coding languages and technologies to create transformative performance-based designs. Our developers are highly experienced with the latest web standards, including HTML5 and CSS3 with a strong focus on delivering mobile-first and SEO-friendly sites which achieve business goals.
The Percentage Company have successfully integrated the creative design process with a data-led approach to ensure that your website resonates with your audience and that your visitors engage with your brand online. With Engagement comes trust and then comes conversion and profitability.
Performance is always at the heart of what we do, but we also want to craft intelligent digital experiences and create rich responsive websites which make the user experience memorable. Your site should look as good on a mobile screen as it does on a desktop screen.
We’re a proud collection of in-house designers, coders and SEO’s and we create memorable websites which sell, and we have created industry leading websites which have generated millions of dollars in online sales for hospitality and real estate businesses. From simple landing pages through to full e-commerce sites and web applications, we can help guide you through the entire life-cycle of your site - from creation to hosting and maintenance.
The Percentage Company team has years of experience building websites for the hospitality industry and creating innovative solutions with proven results - we are ideally placed to help elevate your brand and build your hotel the perfect website. We believe in keeping things simple, so we also include free hosting and support with our web design packages as well as full range of other digital marketing services.
So, if you are looking for an aesthetic, clean, fast, functional and responsive mobile first website which generates revenue, you can be confident that your goals and objectives will be met by our team. Get a free quotation with no obligation today – What have you got to lose?