Search engines such as Google are critical to your survival! Search Engines are the vehicles by which your hotel can reach customers around the world, but up to 30% of small and medium sized businesses cannot be found by Google search.
The key by-product of well executed SEO is that it increases awareness and drives qualified search traffic by virtue of improved ranking, but as a result of the increased traffic comes more online conversions and ultimately more sales. SEO not only reduces your customer acquisition cost, but also increases your online sales by turning ‘lookers into bookers’.
Studies show that up to 70% of search engine users are most likely to visit one of the top 5 results for a given search term, so in today’s highly competitive hospitality industry, if you want to be visible, you have to do SEO.
At The Percentage Company, we take a holistic data-driven approach to digital marketing and SEO is always at the forefront of our mind when we plan, design and build hotel websites.
It is now harder than ever to make your hotel website stand out from the crowd, but we have honed our SEO skills with hundreds of sites and 20 years of in-depth ‘deep-dive’ research and analysis and our team of experts constantly monitor and measure outcomes to ensure our SEO projects are on track.