OTAs dominate the first page of Google for almost every hotel search in Thailand. That’s not an accident, they invest heavily to stay there. The only way to compete without paying them is to outrank them.
We’ve been delivering hotel SEO in Thailand for over 20 years. We understand how guests search, what drives booking decisions, and how to build rankings that hold. Every SEO strategy we implement is integrated with your booking engine and real performance data, so we optimise for revenue, not just traffic.
Most agencies optimise for rankings. We optimise for direct bookings, revenue per page, and cost of acquisition. Because we manage booking engines, paid media, and analytics alongside SEO, we can see which keywords generate actual bookings — not just clicks. That changes which pages we prioritise, which content we produce, and which rankings actually matter.
- We use real booking data, not guesswork: Most agencies rely solely on keyword tools. We combine search data, user behaviour, and actual booking data. That tells us which keywords convert, which pages generate revenue, and where to scale — not just which terms have search volume.
- SEO is integrated with your booking engine: Your website, booking engine, and marketing are not separate systems. We optimise across all of them — website pages, booking flow, landing pages, and offer packages — which improves conversion rates, attribution, and overall return.
- Content is built to rank and convert: We don’t produce content for engagement. We create destination pages, comparison pages, long-tail booking searches, and high-intent landing pages — content that brings in guests ready to book, not just browse.
- We measure what matters: We measure success by direct bookings, revenue growth, and cost reduction versus OTAs — not rankings, impressions, or traffic alone.
Generated over THB 2.5 billion for our hotel, hostel, resort & villa project clients across the world.
Achieved an average 161% growth rate for new hospitality customers in first year.
Aspira Hotels & Resorts achieved a 372% increase in website revenue in their first year, supported by SEO, booking engine integration, and digital strategy.
Atmanjai Wellness Spa generates 97% of bookings through direct channels, driven by SEO, conversion optimisation, and targeted content.
Across our portfolio:
- THB 2.5B+ revenue generated since 2018
- Direct booking share typically increases from ~13% to 30%+ within 12 months
SEO is a core part of that system, not a standalone tactic.
How We Do SEO.
We start with a full technical audit, content and keyword analysis, competitor benchmarking, and a prioritised roadmap. From there, work is ongoing — on-page optimisation, content production, authority building, and continuous refinement measured against real booking performance.
We don’t use short-term tactics or black-hat methods. Rankings built on weak foundations collapse, usually when you need them most. We build strategies that compound in value over time.
Technical and on-page improvements can affect rankings within 4–8 weeks. Meaningful traffic growth typically follows within 3–6 months. The compounding nature of SEO means results accelerate the longer the engagement runs.
Yes. We work across Thailand and internationally, including Koh Samui, Chiang Mai, Bangkok, and Krabi, & more.
Yes , SEO is part of our broader commercial strategy. In most cases, our incentives are aligned with your revenue performance, not a monthly retainer.
Hotel SEO depends on booking behaviour, seasonality, source markets, and guest intent. We optimise based on real booking data, not just search volume, which makes the targeting significantly more precise.
Yes. SEO extends across your website and booking engine, including room pages, availability pages, and offer landing pages. This is an area most standalone SEO agencies miss entirely.
Yes. We have extensive experience in AI search optimisation. Some call this AI SEO or AIO and our team of experts are on hand to ensure that your brand ranks for all major LLMs or Answer Engine’s such as Gemini, Claude, Grok, Perplexity, ChatGPT, Copilot and more.
- 20+ Years of Hotel SEO Expertise – We’ve helped hotels in Thailand and beyond boost their online presence.
- Proven Track Record – Our clients see real results: increased direct bookings, reduced OTA dependency, and higher revenue.
- Custom Strategies for Your Hotel – Every hotel is unique, and our SEO strategy is tailored to your property’s needs.
- Transparent & Ethical SEO – No black-hat tactics, just sustainable, long-term growth.
HOMA
HOMA is a pioneering brand of sustainable serviced apartments offering both long-term and short-term rentals. With properties in Phuket Town, Cherngtalay, and Si Racha, HOMA combines eco-conscious living with modern design and smart technology.
To improve the digital experience and streamline bookings, HOMA partnered with The Percentage Company to optimize their web presence, implement a custom booking engine, and maintain ongoing SEO.
Atmanjai Wellness Spa
- Detox/Fitness Capacity: 20 per day
- Annual Revenue: Over 40 million THB
- Total Wellness Guests: Over 20,000
- Direct Bookings: 97%
Safestay Hostel Group
- Locations: 22 locations in iconic European cities
- Direct Booking Increase: 74% year-on-year on Safestay.com
- Countries: Safestay hostels in 11 European countries
- Direct Bookings (Custom Engine): Over 38,000
Aspira Hotels & Resorts
- +73% website revenue in the first month vs. the previous year
- +372% website revenue in the first year vs. the previous year
- +88% website revenue in the first six months vs. the previous year
- +332% website room nights sold in the first year vs. the previous year
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!