26 reasons to choose us as your outsourced hotel sales & marketing service provider in Thailand
The competition for online visibility and direct bookings for hotels in Thailand is extremely fierce and in order to overcome these obstacles, your hotel needs to be better than the competition in the online travel agent (OTA) and direct website sales space.
In a nutshell, that’s what we do. If your hotel is not quite reaching its full potential, perhaps we can help! Here are just a few of the reasons why working with The Percentage Company for your hotel or accommodation business in Thailand may be the right solution for you:
1. Great value service aligned with your budget
As hoteliers, we understand your budget constraints (especially in the low season here in Thailand), and we can work within those limitations to ensure that the financial impact of working with us is limited to ensure cost effectiveness. We offer a range of fee and pricing structures to suit your needs.
2. Vast local knowledge, experience & expertise
Thailand is one of the world’s top tourist destinations, attracting travelers from across the globe. Navigating the nuances of the Thai hospitality market requires a deep understanding of local trends, cultural preferences, and traveler behaviors. Our team boasts a profound understanding of the Thai landscape, and we leverage this insider knowledge to craft tailored digital marketing strategies that resonate with the target audience, whether it be on popular OTAs or the hotel’s direct website.
3. We are more than techies… We’re hoteliers also!
Unlike most agencies, a large part of our team has previously worked within hotels. This hotel experience informs our approach to working with our hotel clients and allows us to deeply understand the issues facing hotels in Thailand. With a proven track record of success over decades, The Percentage Company is a great choice for marketing your hotel.
4. We offer a Comprehensive range of services under 1 roof
Successfully marketing a hotel online involves various facets of digital marketing, such as SEO, content marketing, social media management, PPC advertising, and much more. We offer a huge range of services all available under one roof, producing an affordable and comprehensive approach to ensure all aspects of your digital strategy are covered.
5. We use a data-driven decision making process
Data is key. We rely on sophisticated analytics and software based tools to gather and analyze vast amounts of data, in order to derive actionable insights. This data-driven approach allows us to make informed decisions, from tweaking pricing strategies on OTAs to optimizing the user experience on your hotel’s website. By staying ahead of trends and understanding guest behavior, we ensure that your hotel remains a frontrunner in the digital space.
6. We Focus on ROI (Return on Investment)
Ultimately, a digital marketing agency such as us, should be focused on delivering a positive return on investment (ROI). Over a period of years, our team has proven to be a force multiplier for hotels in the most challenging of market conditions and our digital marketing strategies have contributed to the business’s growth and success of our clients across Thailand.
7. We communicate, collaborate & explain the subject matter clearly
We don’t want to ‘blind you with science’, our aim is to explain our strategy at the outset and give reasons for our approach so that you can relax safe in the knowledge that we are on top of your digital assets and maximizing your revenues. We try to explain our metrics and results so that we are on the same page with regard to benchmarks and performance monitoring. We have a strong communication style to give you the confidence that we are helping to move your hotel forward.
8. We are ethical in our approach to business and marketing
Ethical considerations matter in business and in the digital marketing space. We are a digital marketing agency that adheres to ethical practices, respecting privacy, following industry guidelines, and avoiding spammy or deceptive tactics.
9. We have a vast amount of technological competence
The digital landscape is always evolving, and technology plays a crucial role. We spend a lot of time keeping up with the latest technological trends, tools and advancements, to ensure that your hotel benefits from the most effective and up-to-date methods. With direct front-line hotel experience, we also understand the unique challenges and opportunities that the hospitality industry presents and can leverage our industry-specific knowledge to create targeted and effective campaigns for your hotel.
10. We are flexibile & are able to adapt to overcome obstacles
The hotel digital marketing environment is extremely dynamic, and strategies need to adapt to changes in algorithms, consumer behavior, and key market trends. We are flexible and can adapt quickly to changes in market dynamics to ensure your hotel stays on top.
11. We have a client-centric approach
At The Percentage Company, we prioritize client’s needs and goals in order to create a strong and long-lasting partnership/relationship.
12. We are Innovative and prioritise creative thinking
Creativity is crucial in successfully marketing hotels online and is a central tenet of our approach. We aim to use creativity in all that we do, to ensure that your hotel brand stands out in the crowded digital landscape.
13. We create highly customized marketing strategies
A one-size-fits-all approach rarely works in hospitality digital marketing. At The Percentage Company, we take the time to understand your hotel, its target audience, and goals, crafting customized strategies that align with your hotel’s specific goals and needs to give it the best possible chance to succeed.
14. We have specialized expertise & experience within the Thai hospitality sector
Navigating the nuances of the Thai hospitality market requires a deep understanding of local trends, cultural preferences, and traveler behaviors. Our agency boasts a team with a profound understanding of the Thai landscape, providing hotels in Phuket with a competitive edge. We leverage this insider knowledge to craft tailored digital marketing strategies that resonate with the target audience, whether it be on popular OTAs or the hotel’s direct website. We have local in-house specialists in every field to ensure your hotel always receives the support it deserves.
15. We take a holistic approach to OTA management
Managing relationships with OTAs is a delicate dance that requires finesse and experience. The Percentage Company takes a holistic approach to OTA management, ensuring that your hotel is not just listed but strategically positioned. From crafting compelling descriptions to optimizing images and implementing dynamic pricing strategies, we ensure that your hotel stands out on popular OTAs, driving increased visibility and bookings.
16. We implement cutting-edge SEO strategies to improve direct website sales
While OTAs are obviously crucial for building exposure, direct website sales are equally important for maximizing revenue and building lasting brand loyalty. With 20+ years experience in the SEO space, we ensure that your hotel’s website ranks high on search engines. This not only directs traffic to your site but also encourages direct bookings when combined with our powerful booking engine solution. We implement advanced SEO techniques, including technical SEO, on-page SEO, off page SEO, keyword optimization, local SEO, and mobile optimization, to ensure that your hotel’s website is a top destination for potential guests.
17. We create personalized marketing campaigns
Generic marketing strategies seldom yield optimal results. At The Percentage Company we understand the power of personalization. We create and implement marketing campaigns that speak directly to your target audience, whether they are browsing through OTAs or your hotel’s website. Personalized campaigns, including targeted advertisements and email marketing, enhance engagement and drive conversions, maximizing both OTA and direct bookings.
18. We offer comprehensive social media management
A robust online presence is important for a hotel, in an era where potential guests often seek out social proof before booking. We excel in organic and paid social media campaign management, creating engaging content and leveraging social platforms to increase brand visibility. We use social media not just as a marketing tool but as a means to connect with potential guests, encouraging them to book directly through your website.
19. We offer Transparent Communication and Reporting
Communication is key to any successful partnership. We pride ourselves on transparent communication and regular (daily, weekly & monthly) reporting. Our aim is to keep you informed about the progress of our digital marketing initiatives, detailing the impact on OTA bookings and direct website sales without overloading you with information. This transparency ensures that you have a clear understanding of the value we bring to your hotel’s digital presence.
20. We adapt to Emerging Trends
The Percentage Company prides itself on staying ahead of the digital curve, adapting our strategies to align with the latest trends in the digital marketing and Thai hospitality industries. From harnessing the potential of emerging social media platforms to leveraging the latest tech-stack developments, we ensure that your hotel remains at the forefront of digital innovation, attracting tech-savvy travelers.
21. We Offer strategic online reputation management
In an era where online reviews heavily influence guests buying decisions, managing your hotel’s online reputation is paramount. At The Percentage Company, we employ a strategic approach to online reputation management, actively monitoring reviews. Positive online reviews not only enhance your hotel’s credibility on OTAs but also encourage potential guests to book directly through your website.
22. We do conversion rate optimization (CRO)
Increasing traffic to your hotel’s website is just one part of the equation; converting that traffic into bookings is where CRO or Conversion Rate Optimisation comes into play. The Percentage Company specializes in CRO, optimizing the user experience on your website to maximize the chances of conversion from user to guest. From intuitive website design to highly streamlined booking processes with The Percentage App, we ensure that every click on your website has the potential to translate into a confirmed booking.
23. We have a wealth of strategic partnerships and collaborations
At The Percentage Company, we believe that building strategic partnerships is crucial. By Partnering with some of the leading technology providers in the hospitality space via The Percentage App, we can help to expand your hotels online reach and bring more efficiency to your operation. We actively seek and foster collaborations with global organizations such as Cloudbeds, Stripe, Lightspeed, Quickbooks, Xero, Booking.com, Expedia, Agoda, Google and many more. These partnerships not only help us provide powerful tech-stack solutions, increase sales performance and increase hotel online visibility.
24. We create innovative visual content strategies
In this modern digital age, visual content is king. We specialize in creating unique and visually engaging campaigns that showcase your hotel’s unique offerings. High-quality visual content not only entices potential guests on OTAs but also enriches your hotel’s website, providing an immersive experience that encourages direct bookings. We work with a range of photography partners who can help bring your hotel to life for your online audience.
25. We Continuously monitor KPI (Key Performance Indicators) and adjust our strategies
Digital marketing is not just a one-time job; it requires continuous effort, monitoring and adaptation over time. Our agency employs advanced analytics tools to track the performance of your website and digital assets using KPI. This enables us to use data to identify what works, what needs improvement, and swiftly adapt strategies to align with changing market forces and market dynamics, ensuring that your hotel stays ahead of your competition.
26. We provide dedicated local customer support
Our ongoing commitment to provide great customer service to our hotel clients, extends far beyond just executing campaigns. We work closely with our client properties and provide dedicated customer support to address your queries, try to provide insights, and ensure that you have a clear understanding of the impact of our strategies. This personalized approach fosters a strong partnership, where your success is our primary goal.
The Key Takeaways
If you wish to outsource the digital sales and marketing for your hotel in Thailand, choosing the right digital marketing agency can shape the future of your hotel in this highly competitive industry. The Percentage Company offers a comprehensive solution to elevate your hotel’s digital presence and drive substantial growth in both OTA and direct website bookings. Let us be the catalyst for your hotel’s success in the ever-evolving digital realm in 2024 and beyond.
Get in touch with our team at The Percentage Company today for your free audit and proposal.