After more than twenty years working in hotel distribution, revenue management, and hospitality technology, I’ve come to a fairly direct conclusion about where the next decade of competitive advantage in our industry is going to come from. It’s not going to…
Inside Percentage AI: How the Booking Engine, CRM and AI Work Together
After more than twenty years working with hotel technology stacks, I’ve come to a fairly settled view on how most hotels lose money on systems. It’s not the cost of the software. It’s the cost of the gaps between the software….
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…
How CRM + AI Increases Hotel Repeat Bookings: A Retention Strategy That Actually Works
After more than 20 years in hospitality technology and revenue management, I’ve seen hotels spend aggressively to acquire new guests, and almost nothing to bring them back. In 2026, that’s not just inefficient. It’s one of the most expensive mistakes a…
The Percentage Company Integrations Directory: Every System We Connect To
One of the questions I get asked more than almost any other, by hoteliers, attraction operators, and developers alike, is some version of this: “Do you integrate with our preferred platforms?” It’s the right question to ask. After more than twenty…
Booking by Chat: AI-Powered LINE Integration for Hotels & Tickets
In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…
How to Turn Hotel Website Visitors Into Paying Guests (Conversion Guide)
Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…
How to Increase Direct Bookings for Hotels by 30% (AI Strategy 2026)
There’s a number that stays with me from my years working across hotel operations in Thailand: 80. As in, 80% of a property’s bookings flowing through OTAs, each one carrying a commission of 15 to 25%. It’s a number I’ve seen…
OTA vs Direct Booking: Which Is More Profitable for Hotels?
I’ve had a version of this conversation hundreds of times over twenty years. A hotel owner tells me that OTAs are “just the cost of doing business,” that the volume makes up for the commission, and that direct bookings are nice…
Why Hotels Lose Bookings to Slow Response Times (And How to Fix It)
I want you to think about the last time you made a significant purchase online and had to wait more than a day to hear back after an enquiry. Whether it was a service, a product, or a booking, the experience…