After more than 20 years in hospitality technology and revenue management, I’ve seen hotels spend aggressively to acquire new guests, and almost nothing to bring them back. In 2026, that’s not just inefficient. It’s one of the most expensive mistakes a…
The Percentage Company Integrations Directory: Every System We Connect To
One of the questions I get asked more than almost any other, by hoteliers, attraction operators, and developers alike, is some version of this: “Do you integrate with our preferred platforms?” It’s the right question to ask. After more than twenty…
Booking by Chat: AI-Powered LINE Integration for Hotels & Tickets
In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…
How to Turn Hotel Website Visitors Into Paying Guests (Conversion Guide)
Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…
How to Increase Direct Bookings for Hotels by 30% (AI Strategy 2026)
There’s a number that stays with me from my years working across hotel operations in Thailand: 80. As in, 80% of a property’s bookings flowing through OTAs, each one carrying a commission of 15 to 25%. It’s a number I’ve seen…
OTA vs Direct Booking: Which Is More Profitable for Hotels?
I’ve had a version of this conversation hundreds of times over twenty years. A hotel owner tells me that OTAs are “just the cost of doing business,” that the volume makes up for the commission, and that direct bookings are nice…
Why Hotels Lose Bookings to Slow Response Times (And How to Fix It)
I want you to think about the last time you made a significant purchase online and had to wait more than a day to hear back after an enquiry. Whether it was a service, a product, or a booking, the experience…
Digital Transformation for Boutique Hotels in Thailand (Where to Start)
The phrase “digital transformation” does a lot of damage to otherwise sensible conversations about hotel technology. It conjures images of enterprise-scale IT projects, consultants in meeting rooms, multi-year rollouts, and budgets that belong to international hotel chains rather than an eight-room…
How Hotels Attract Chinese & Russian Guests Using AI (Thailand Guide)
There’s a moment that repeats itself across hotels in Thailand with uncomfortable regularity. A Chinese couple arrives at reception. One of them shows a screenshot on their phone, something they’d seen on WeChat or Xiaohongshu, a description of the hotel, the…
Why Phuket Hotels Need AI to Compete in 2026
Phuket is not the destination it was five years ago. That’s not a criticism. It’s a commercial fact that every hotel owner and general manager on the island needs to sit with for a moment. The guest profile has shifted. The…