8 Reasons Why Your Hotel Website Needs Integrated Booking Engine

Hotels are under constant pressure to increase direct bookings, reduce OTA dependency, and improve profitability—all while managing tight budgets. The good news? There’s a smarter, more cost-effective way to achieve these goals: integrating a commission-based booking engine directly into your hotel website.

At The Percentage Company, we offer a powerful, fully integrated booking and member system built to help hotels increase direct bookings—with zero fixed fees. Our solution is 100% performance-driven: you only pay commission on successful bookings made through your website.

This article explores why having an integrated booking engine like The Percentage App is no longer optional—and how our advanced, customizable platform can help hotels of all sizes thrive in the direct booking economy.

1. The Shift to Direct Bookings Matters

Online travel agencies (OTAs) such as Booking.com and Expedia have reshaped hotel distribution—but they come at a steep cost, with commission fees of 15–25% per booking. Relying heavily on OTAs means you give up margin, guest data, and control over your brand. Direct bookings are the solution—but only if your website is equipped to handle them efficiently.

• Eliminate fixed costs: Our commission-based model means no setup or subscription fees.
• Own the guest relationship: Gain access to vital guest data for CRM and remarketing.
• Maximize profit per booking: Save large amounts annually on OTA commissions.
  

2. Integrated Booking Engine = Seamless Guest Experience

Modern travelers demand instant, hassle-free booking experiences—especially on mobile. If your website redirects to a clunky third-party booking engine or lacks mobile responsiveness, you’re losing potential bookings.

At The Percentage Company, our advanced booking engine is designed to deliver seamless experiences across all devices. From the moment a guest lands on your site to the final confirmation, the journey is smooth, intuitive, and conversion-optimized.

• Responsive design optimized for mobile, tablet, and desktop
• Custom booking bar for flexible daily or monthly date selection
• Multiple Rate plan display options: tabbed, subheading, or single heading formats
• Quick-switch offers for nightly, weekly, or monthly rates
• Dynamic upsell options for pre- and post-booking enhancements

With no fixed fees, you get enterprise-level functionality without heavy upfront investment.

3. Built to Support Monthly Stays and Long-Term Guests

The rise of remote work and extended travel means more guests are searching for monthly or long-stay options. Unfortunately, most off-the-shelf booking engines aren’t equipped to handle these kinds of bookings.

Our platform is uniquely optimized for daily, weekly, and monthly rates, making it ideal for hotels, serviced apartments, and co-living spaces.

• Fixed monthly rate promotions
• Custom contract generation (with Dropbox Sign integration)
• Hidden fees or taxes shown only for monthly stays
• Custom form fields to collect tenant info for long-stay guests

This makes it easy to serve a growing market without changing your core tech infrastructure—or adding any fixed costs.

4. Loyalty-Driven Bookings With an Integrated Member Program

OTAs offer loyalty incentives like Booking.com’s Genius program to keep users booking through their platforms. So why not offer your own?

With The Percentage Company’s fully integrated Member Program, you can reward repeat guests, build loyalty, and reduce OTA dependence—all from your own website.

Best of all? It’s included with our commission-based booking engine. No extra fees. No expensive CRM tools.

Member Program Highlights:

• Multi-tier loyalty levels with customizable perks
• Integrated point system for earning and redeeming during bookings
• Automated CRM emails for registration, status changes, and promotions
• SMS/email verification for secure signups
• Meta & Google login support for one-click member registration
• Manual point adjustments for VIP guests, promotions, or service recovery
• Upsell options for members after login and post-booking

Our loyalty tools are built to increase repeat direct bookings, improve guest lifetime value, and build long-term brand equity—all while keeping costs variable and performance-based.

5. Pay Only When You Earn: No Setup fee, No Subscription fee, No Worries

One of the biggest barriers for independent hotels to adopt better tech is cost. High upfront fees and monthly SaaS charges can be overwhelming—especially when business is seasonal or uncertain.

That’s why we’ve flipped the model: you only pay us commission on confirmed bookings through your hotel website.

What this means for your hotel:

• No upfront costs
• No monthly subscription fees
• No surprise charges
• Risk-free performance model—we only earn when you do

Whether you’re running a boutique hotel, resort, villa collection, or serviced apartment, our model helps you compete with OTAs while keeping your budget under control.

6. Real-Time Revenue Management and STAAH / Cloudbeds Integration

Beyond the booking engine itself, our system integrates directly with the STAAH and Cloudbeds channel manager and other tools to keep your distribution streamlined and up to date.

• Multi-rate plan support across channels
• Live booking sync with STAAH & Cloudbeds
• Custom contracts for long stays
• Support for monthly, weekly, or flexible promotions
• Rate visibility settings to control who sees what and when
• Dynamic upsells, fees, and taxes based on stay type

With full integration and automation, you can focus on strategy—not spreadsheets.

7. Built-In SEO, Meta Search, and Marketing Tools

Our system doesn’t just process bookings—it powers your digital marketing. With built-in support for Google Hotel Center, SEO-friendly design, and the ability to track member behavior, you get more than software—you get a complete digital solution.

Marketing-Driven Capabilities:

• Meta search integration (Google Hotel Ads, TripAdvisor, Trivago)
• Targeted promo tools based on guest or member behavior
• Automated member emails and special offer campaigns
• Detailed analytics to measure and optimize performance.

When paired with our expert digital marketing services—SEO, Google Ads, social media, revenue management—you’ll have everything you need to grow direct bookings and lower distribution costs.

8. A Smarter, Simpler Booking Solution

At The Percentage Company, our mission is simple: help hotels win more direct bookings—without locking them into expensive, rigid software contracts.

Our integrated booking engine and loyalty system give you:

• A better guest experience
• More control over your distribution
• Stronger guest relationships
• Lower reliance on OTAs
• No fixed fees—ever

Ready to Grow Your Direct Bookings?

If your current booking engine is outdated, overpriced, or underperforming, it’s time to make a change. With our commission-only model, you only pay when we perform.

• No setup costs
• No monthly subscriptions
• No long-term commitment
• Full-featured system with loyalty, monthly stays, and more

Get started with The Percentage App Booking Engine and Member Program today. Let’s build a direct booking strategy that works for your business—efficient, affordable, and built for the future.