Hotels are under constant pressure to increase direct bookings, reduce OTA dependency, and improve profitability—all while managing tight budgets. The good news? There’s a smarter, more cost-effective way to achieve these goals: integrating a commission-based booking engine directly into your hotel…
How to Leverage Local SEO for Hotels in Thailand
Thailand’s home to chain hotels, luxury beachfront resorts, boutique hotels, family-friendly urban hotels and more, so standing out among competitors requires more than just a beautiful property and competitive rates. With travelers increasingly relying on search engines to find accommodations, Local…
How to Compete with OTAs: Increase Direct Bookings with Smart Digital Marketing
Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia play a significant role in hotel bookings across the world. But as commission costs rise, hoteliers are asking a crucial question: how can we reduce dependence on OTAs and drive more direct…
Metasearch Marketing for Hotels: A Smart Strategy to Increase Bookings
One of the most powerful and often underutilized tools in a hotel’s digital marketing arsenal is metasearch marketing. With platforms like Google Hotel Ads leading the charge, metasearch has evolved into a vital revenue-generating channel for hoteliers looking to grow their…
Top Software Solutions Every Hotel Needs for Effective Digital Marketing
Having the right digital marketing tools is no longer optional—it’s essential. Hotels, whether boutique beachside resorts or luxury five-star establishments, need robust and integrated software solutions to manage operations, connect with guests, and drive bookings. As a hotel digital marketing agency…
Hospitality Marketing Agencies in Thailand: Choosing the Right Partner for Your Hotel
With the continued growth of online travel agencies (OTAs) market share, changing traveler behavior, and the increasing importance of digital presence, hotels need more than just great service and beautiful rooms to stand out. This is where a dedicated hospitality marketing…
SEO Strategies & Marketing for Boutique Hotels: How to Stand Out in a Competitive Market
In the incredibly crowded landscape of hospitality in Thailand, boutique hotels face a unique challenge: how to compete with larger chains while preserving the charm, authenticity, and personal touch that define them. At The Percentage Company, we specialize in helping boutique…
Luxury Hotel Marketing: 6 Ways to Attract High-Value Guests
The luxury hospitality market is highly competitive, and standing out requires a strategic, data-driven approach to digital marketing. High-value guests expect more than just a comfortable stay—they seek exclusive experiences, personalized services, and seamless booking processes. To capture the attention of…
Digital Marketing for Resorts: Strategies for Success
Thailand is one of the world’s most sought-after travel destinations, renowned for its breathtaking beaches, lush landscapes, and world-class resorts. However, the competition in the hospitality industry is extremely fierce, making digital marketing an essential tool for resorts looking to attract…
How to Use Social Media for Effective Resort & Hotel Marketing
Social media has become an essential tool for marketing resorts and hotels. With millions of travellers turning to platforms like Instagram, Facebook, TikTok, and YouTube for travel inspiration, an effective social media strategy can drive bookings, increase brand awareness, and build…