It was a great pleasure to have been invited as a guest speaker at the Faculty of Hospitality and Tourism, Prince of Songkla University, Phuket Campus yesterday, to deliver a session for the Bachelor of Business Administration students on the subject…
A Complete Ticket Booking Ecosystem: All-in-One Ticket Booking System
Introducing The Percentage App – The All-in-One Event & Venue Management Suite In today’s fast-moving events industry, organizers and venues are no longer just managing ticket sales, they’re managing full experiences. Guests expect seamless online booking, instant payments, mobile ticketing, and…
The Beginner’s Guide to Hotel Analytics: What to Track and Why
Running a hotel in today’s competitive landscape means wearing many hats. As a Hotel operator or manager (GM), you’re not only responsible for guest satisfaction, staff performance, and operational efficiency but also for understanding the myriad of numbers and metrics behind…
How to Compete with OTAs Without Slashing Your Rates
Low-Season Marketing Strategies for Phuket, Krabi & Samui Hotels Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia have become a double-edged sword for hotels. On the one hand, they bring visibility and bookings you might not have got otherwise. On…
How to Choose the Right Hotel Booking Engine to Drive Direct Revenue
Your hotel website isn’t just an online brochure, it should be your hotel’s primary revenue-generating asset. Yet, despite investing heavily in beautiful website designs, many hotels unintentionally sabotage their direct booking potential by treating the booking engine (the part that actually…
Hotel SEO in Thailand: What Google’s Latest Updates Mean for Your Hotel Website
If you’re running a hotel in Thailand, whether it’s a luxury villa in Phuket, a boutique hideaway on Koh Samui, or a city property in Bangkok, the SEO landscape has shifted again. Google’s recent algorithm updates are changing how hotels should…
Choosing the Right PMS for Your Hotel in Thailand: What to Consider
The Question Hotels Should Be Asking Has Changed Updated: 09 April 2026 A few years ago, when a hotel owner asked me which property management system they should use, the conversation was largely about features. Does it handle group bookings? Can…
How to Align Your Hotel’s Brand Strategy with Performance Marketing
Bridging the Gap Between Creative Identity and ROI-Driven Results Hotels can no longer afford to choose between brand storytelling and performance marketing, success demands a unified approach. While brand strategy builds long-term equity, trust, and recognition, performance marketing delivers measurable ROI…
Innovation & Hospitality Expo – Andaman Techspace 2025
On Friday, August 15th, 2025, The Percentage Company had the privilege of sponsoring the Innovation & Hospitality Expo – Andaman Techspace 2025, held at the stunning Four Points by Sheraton Phuket Patong Beach Resort. Hosted in the Akara Grand Ballroom, this…
SEO vs AEO vs GEO in the Hospitality Industry in Thailand
Updated: 08 April 2026 After more than twenty years working in hospitality technology, digital marketing, and revenue management, I’ve learned to pay close attention when the way guests find hotels starts to change. Not the tools themselves, but the underlying behaviour….