Here is a question worth sitting with for a moment. When you hire someone to help grow your business, what are you actually paying for? Are you paying for advice? Are you paying for a specific job to be done? Or…
Why Guest Data Is More Valuable Than Occupancy for Hotels
After more than twenty years working in hotel revenue management, I’ve seen one metric dominate almost every management meeting: occupancy. It gets debated, defended, and chased. But the hotels actually increasing profitability in 2026 are not the ones with the highest…