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The Percentage Company

90/5, Moo 2, Vichit, Muang, Phuket, Thailand

+66 (0)76 609 467

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Category: Hospitality Technology

The Complete Guide to Running a Modern Venue, Theatre, or Show in 2026

The Complete Guide to Running a Modern Venue, Theatre, or Show in 2026

Running a venue is a deceptively hard business. From the outside, a theatre or a cabaret or a live show looks like a simple proposition: sell the seats, put on the show, count the takings. Anyone who has actually done it…

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Selling Through Agents Without Losing Control B2B Distribution for Venues and Attractions

Selling Through Agents Without Losing Control: B2B Distribution for Venues and Attractions

For most venues, shows, and attractions in Thailand, a large share of business doesn’t come from a customer finding you directly. It comes through agents: the hotel concierge who recommends your show, the tour desk that sells your attraction as part…

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Stopping Ticket Fraud and Speeding Up Entry: QR Scanning for Venues and Shows

Stopping Ticket Fraud and Speeding Up Entry: QR Scanning for Venues and Shows

The door is where a well-run venue can quietly fall apart. You can sell every seat, price it perfectly, and market the show brilliantly, and then lose money and goodwill in the final ten metres, at the entrance, where the tickets…

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Reserved Seating Done Right: How Visual Seat Mapping Grows Venue Revenue

Reserved Seating Done Right: How Visual Seat Mapping Grows Venue Revenue

Anyone who has run a theatre, a cabaret, or a live show knows the quiet chaos that reserved seating can descend into when it isn’t handled properly. Two guests arrive holding tickets for the same seat. A customer who paid a…

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Hotel Automation: How to Run Smarter Operations in 2026

Hotel Automation: How to Run Smarter Operations in 2026

After more than twenty years working in hotel operations and technology across Thailand and Southeast Asia, I’ve noticed a change in the questions hotel owners ask me. It used to be “which system should we use?” Now it’s more often “why…

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Running a Lean Hotel Operation in 2026: What Smart Operators Do Differently

Running a Lean Hotel Operation in 2026: What Smart Operators Do Differently

There’s a phrase I hear a lot from hotel owners, usually said with a slight wince: “we’re running lean.” It’s meant as an apology, as though operating without a large team and a big overhead is a compromise forced on them…

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How to Reduce Hotel Staff Workload With AI Without Losing the Human Touch

How to Reduce Hotel Staff Workload With AI Without Losing the Human Touch

Staffing is the conversation that keeps hotel owners in Thailand awake at night, and it has been getting harder for years. Good people are difficult to find and harder to keep, wages are rising, and the work itself, particularly the administrative…

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Front Desk Automation: How Hotels Reduce Check-In Time by Half

Front Desk Automation: How Hotels Reduce Check-In Time by Half

There’s a moment at the start of almost every hotel stay that quietly sets the tone for everything after it: the check-in. A guest has travelled for hours, often in Thailand’s heat, and they arrive at your front desk wanting a…

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How to Get Your Hotel Found on AI Search: A Practical Guide for Thai Properties

How to Get Your Hotel Found on AI Search: A Practical Guide for Thai Properties

A guest planning a trip to Phuket today might never type a word into Google. They open ChatGPT, or they ask Google’s AI directly, and they say something like “find me a quiet boutique hotel near a good beach in Phuket,…

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Hotel SEO in 2026: Why AEO and GEO Matter More Than Rankings

Hotel SEO in 2026: Why AEO and GEO Matter More Than Rankings

For most of the last two decades, hotel SEO meant one thing: getting your website to rank on the first page of Google for the searches your guests were typing. Rank well, earn the click, win the direct booking. I’ve built…

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