Most hotels treat the booking as the finish line. The guest reserves a room, the confirmation email goes out, and everyone moves on to the next reservation. After twenty years in hospitality revenue management, I’ve come to see that moment very…
ADR Strategy for Independent Thai Resorts: How to Grow Rate Without Losing Occupancy
There’s a fear that sits underneath almost every pricing conversation I have with independent hotel owners in Thailand. Raise the rate, and the rooms won’t sell. It’s an understandable fear, and in low season it can feel like the safest thing…
Dynamic Pricing for Hotels: How AI Sets the Right Rate Every Night
After more than twenty years working in hotel revenue management and distribution across Thailand and Southeast Asia, I can tell you the single most expensive habit in this industry: setting a rate in January and leaving it there until something forces…
A Good System, Badly Implemented, Is Still a Failure: Why Hotels Shouldn’t Migrate Their Tech Stack Alone
After more than twenty years working in hospitality technology and implementing tech stacks at 50+ hotels, I can tell you that the most expensive line item in a system migration is rarely the software. It’s the rollback. I want to walk…
How Percentage AI Works: A Complete Guide for Hotels
After more than twenty years working in hotel distribution, revenue management, and hospitality technology, I’ve come to a fairly direct conclusion about where the next decade of competitive advantage in our industry is going to come from. It’s not going to…
Why We Built Percentage AI (And Where Hospitality Is Going)
From time to time in business, you become aware that the ground beneath your feet is beginning to shift. Not gradually, but decisively. I’ve felt that twice in my career so far. The first time was around 2003, when it became…
Inside Percentage AI: How the Booking Engine, CRM and AI Work Together
After more than twenty years working with hotel technology stacks, I’ve come to a fairly settled view on how most hotels lose money on systems. It’s not the cost of the software. It’s the cost of the gaps between the software….
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…
Hospitality CRM Explained: How Hotels Can Own Guest Data (2026)
After more than 20 years in hospitality technology, I’ve seen the term “CRM” used to describe everything from email tools to loyalty programmes. Most of the time, it describes none of them accurately. And in 2026, that confusion is no longer…
How CRM + AI Increases Hotel Repeat Bookings: A Retention Strategy That Actually Works
After more than 20 years in hospitality technology and revenue management, I’ve seen hotels spend aggressively to acquire new guests, and almost nothing to bring them back. In 2026, that’s not just inefficient. It’s one of the most expensive mistakes a…