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The Percentage Company speaks at the 2023 HEDNA Conference

HEDNA Distribution Masterclass with Percentage Company in Bangkok

The Percentage Company speaks at the 2023 HEDNA Conference

The Percentage Company was delighted to have been invited to speak at the recent 2023 HEDNA Conference at the Sindhorn Kempinski Hotel in Bangkok, Thailand. Our co-founder Edward Kennedy was selected to moderate perhaps one of the main sessions, a distribution masterclass featuring 5 of the world’s leading hotel technology providers, featuring DerbySoft, Siteminder, Amadeus, Oracle Hospitality & Shiji, a veritable who’s who of Hotel Tech.

HEDNA Distribution Masterclass with Percentage Company in Bangkok

The formal title for the masterclass session was Is there a One Size Fits All? Channel Managers, Switches, CRS, PMS – A Practical conversation with leading service providers offering insights on how to best leverage technology solutions – can one company do it all?

These are some of the questions that we raised and discussed during the session:

  • How have you seen the landscape of hotel distribution technology evolve in recent years?
  • What technology do you think will disrupt Travel the most & how can hotels prepare for these trends & stay ahead of the curve?
  • What role do you see AI & process automation playing in the next generation of hospitality tech?
  • Where do you wish there was more innovation?
  • In your view, what technology do most hotels put in last/later but should put in sooner?
  • What are the best practices for selecting the right tech stack for a hotel & what factors should hoteliers prioritize in their decision making process / what advice can you give?
  • What advice do you have for properties to successfully migrate to their selected systems (in terms of training, onboarding, efficient workflows, data security, compliance etc.)?
  • Have you encountered any cautionary tales or lessons learned from hotels that faced challenges due to their chosen technology strategy?
  • There’s an extensive suite of APIs available to hoteliers and partners to connect to; what are your teams working on that gets you excited?
  • How do you see relationships with partners evolving in 2024 & beyond? 
HEDNA Distribution conference in Bangkok Thailand

The HEDNA conference featured an amazing selection of hotel industry tech leaders in the APAC region with a wealth of amazing insights shared and exchanged between many of the industry movers and shakers. None more so than this session between Omri Morgenshtern, CEO at and Richard Castle, Co-Founder & COO at Cloudbeds.

HEDNA Distribution conference in Bangkok Thailand

It was a gerat honor & pleasure to play a small role in proceedings, and most importantly it was an excellent conference to gain more insights and perspectives about our industry and the way the industry is moving forward.

Are you looking for guidance about which PMS (Property Management System) is right for your hotel in Thailand? Are you looking to bring your hotel into the 2024 with a new tech stack and need help with implementation? Reach out to The Percentage Company today and find out about our suprisingly affordable packages for PMS integration or indeed our digital sales and marketing packages. Get in touch with our team at The Percentage Company today for your free audit and proposal.

Written By:

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Co-Founder & Director at The Percentage Company. I started working on websites in 1997 and have been a full-time techie since 2001. I'm committed to leveraging the latest technologies and digital marketing techniques to drive efficiency & improve online sales for our hotel clients. I have a 20+ year track record of success in growing independent hospitality & real estate brands.

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