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There’s no doubt about it that businesses today are beginning to pivot to the online medium almost exclusively. As firms operate purely online, digital marketing becomes increasingly popular to promote and market the different products and services offered by these said firms.

It’s especially true in the hotel industry shifting to digital marketing because every single industry is also doing it. If you can recall the boom of Airbnb and personal lodging, it’s hard for the old-school techniques to cover ground when it’s so easy for customers to click on their phones and book a room there.

And there’s the key right there: convenience. Not only do customers want a more convenient transaction, but so do businesses. In marketing, especially, hotels are getting more accessible in the entry for marketing than before. But there are many reasons why you should kick-start your ad campaigns and digital marketing endeavors right now:

First, the market is in the online space.

Methods like Google Adwords and PPC have been two of the most effective marketing tools that serve businesses well. The purpose of digital marketing is to generate enough traction online to yield high ROI; because the truth is, marketing costs are investments in and of themselves.

It’s challenging to track your returns from a marketing standpoint in a traditional setting. Still, due to so much online software that helps you track your marketing returns, it’s safe to say the going for online marketing because of the market’s oversaturation and convenience for the marketing team more than makes up the hardships to get to the ideal situation.

Online firms grow much faster.

With the lack of infrastructure and the physical components in a land-based business, growth for online firms is more rapid than usual. However, you can look at a hotel being unable to shift to an online medium being physical by nature at all times; the digital marketing aspect of promoting hotels is adept at making the pivot to go online.

When TV spots, commercials, and live demonstrations are becoming more obsolete, it’s becoming easier for digital marketers to promote different products and services while being on-demand at this point.

Remember, if you have a good product or service under your belt, it will be straightforward for marketers to promote said products and services; especially when online marketing is making it advantageous for people who barely have any knowledge of marketing in the first place.

What newcomers in the digital marketing space should know when starting online marketing.

It may be surprising at first, but digital marketing was entirely accidental when social media was on the rise a decade ago. However, because Facebook and Instagram are extremely popular among the masses, businesses quickly saw the opportunity to operate their marketing schemes.

However, newcomers to digital marketing like yourselves should always go to social media first when promoting products or services. For instance, many local businesses that just shifted online use Facebook ads to promote their businesses for free.

This way, you no longer have to pay for unnecessary costs when you can use social media, where most people are going to regularly. Furthermore, as you get familiar with how traffic works, it will get more straightforward when you venture into more intricate methods like Google PPC and Adwords, where you can understand how search engines work and make your business profitable in the

Written By:

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Co-Founder & Director at The Percentage Company. I started working on websites in 1997 and have been a full-time techie since 2001. I'm committed to leveraging the latest technologies and digital marketing techniques to drive efficiency & improve online sales for our hotel clients. I have a 20+ year track record of success in growing independent hospitality & real estate brands.

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