The phrase “digital transformation” does a lot of damage to otherwise sensible conversations about hotel technology. It conjures images of enterprise-scale IT projects, consultants in meeting rooms, multi-year rollouts, and budgets that belong to international hotel chains rather than an eight-room…
How Hotels Attract Chinese & Russian Guests Using AI (Thailand Guide)
There’s a moment that repeats itself across hotels in Thailand with uncomfortable regularity. A Chinese couple arrives at reception. One of them shows a screenshot on their phone, something they’d seen on WeChat or Xiaohongshu, a description of the hotel, the…
Why Phuket Hotels Need AI to Compete in 2026
Phuket is not the destination it was five years ago. That’s not a criticism. It’s a commercial fact that every hotel owner and general manager on the island needs to sit with for a moment. The guest profile has shifted. The…
Hotel Technology in Thailand: The Complete AI Guide for 2026
After more than twenty years working in hotel operations, revenue management, and hospitality technology, across multiple markets, multiple property types, and more tech migrations than I care to count, I’ve grown rather cautious about the word “transformation.” Transformation gets used a…
Don’t Be Last in the Queue: How Small Hotels Can Harness AI Without the Headache
The world has quietly changed, faster than most people realize. If we’re being honest, the last two years have moved at a rather alarming pace. Not in the obvious, headline-grabbing way, but in the subtle, structural sense. The kind of change…
The AI Revolution is Coming to Hospitality, Are Hotels Ready?
From time to time in business, one becomes aware that the ground beneath one’s feet is beginning to shift. Not gradually, but decisively. Over the past twenty years working in hospitality technology and digital marketing here in Thailand, from boutique resorts…
Introducing Percentage AI: Where Hospitality Expertise Meets Intelligent Technology
The hospitality industry has always been quite slow to evolve with technology relative to other sectors, but from the earliest property management systems to the rise of online travel agents, mobile bookings, and cloud-based software, every decade seems to bring a…
Dynamic Pricing for Events & Attractions: How AI Is Transforming Ticket Sales
For 25 years, I’ve worked at the intersection of digital marketing, revenue, and technology. During that time, I’ve watched hotels adopt revenue management systems, OTAs evolve pricing algorithms, and marketing automation transform how rooms are sold. But there is one segment…
Winter Is Coming: Smart Hotel Low Season Planning
After more than 20 years working in digital marketing, hotel distribution, and hospitality technology, and the last 8 years building and running a hotel-focused agency in Phuket, I can say this with absolute certainty: Low season doesn’t hurt hotels. Poor preparation…
Why Hotels Must Shift Budget to Digital Assets
I’ve spent more than 20 years working in digital marketing, hotel distribution, and hospitality technology. I’ve worked with independent hotels, groups, developers, and operators across multiple markets, and for the last 8 years I’ve been running The Percentage Company here in…