Understanding the Real Economics of Hotel Distribution and the Path to Sustainable Profitability After more than 25 years working in digital marketing, hotel commercial strategy, and hospitality technology, one conclusion has become clearer with every passing year: Direct bookings are not…
Hospitality Tech Review 2025 & Vision for 2026
Every December, I spend time reflecting on the year, what we built, what we learned, and how the landscape evolved around us. I’ve kept this habit since before The Percentage Company existed, but this year’s reflection seems to carry a different…
Booking System vs. Booking System + Services: Which is best in 2026?
After more than two decades in hotel digital marketing, revenue management, and hospitality technology, from boutique resorts to international hotel groups, I’ve learned one unshakeable truth: Technology alone often doesn’t grow your revenue. Technology + expertise does. This has never been…
Why Most Hotel Websites Fail and How to Fix Them?
If you’re a hotel owner, GM, revenue manager, or marketer, there’s one truth that will make or break your direct-booking strategy in 2026: Your website is either your strongest sales asset, or your biggest bottleneck. Unfortunately, for most hotels, it’s the…
Why Meta Search Matters in 2026: Google Hotel Ads, TripAdvisor & Trivago Guide
For years, the conversation around “direct bookings” has centred on Google, SEO, PPC, retargeting, and loyalty programs (all of which The Percentage Company provide). But in 2026, one channel continues to stand out as both massively under-utilised and disproportionately profitable for…
How to Compete with OTAs Without Slashing Your Rates
Low-Season Marketing Strategies for Phuket, Krabi & Samui Hotels Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia have become a double-edged sword for hotels. On the one hand, they bring visibility and bookings you might not have got otherwise. On…
How to Choose the Right Hotel Booking Engine to Drive Direct Revenue
Your hotel website isn’t just an online brochure, it should be your hotel’s primary revenue-generating asset. Yet, despite investing heavily in beautiful website designs, many hotels unintentionally sabotage their direct booking potential by treating the booking engine (the part that actually…
Hotel SEO in Thailand: What Google’s Latest Updates Mean for Your Hotel Website
If you’re running a hotel in Thailand, whether it’s a luxury villa in Phuket, a boutique hideaway on Koh Samui, or a city property in Bangkok, the SEO landscape has shifted again. Google’s recent algorithm updates are changing how hotels should…
Choosing the Right PMS for Your Hotel in Thailand: What to Consider
Running a successful hotel in Thailand isn’t just about providing beautiful rooms and great service, it’s also about choosing the right technology to manage your operations. At the heart of this is your Property Management System (PMS). In the next 5…
Innovation & Hospitality Expo – Andaman Techspace 2025
On Friday, August 15th, 2025, The Percentage Company had the privilege of sponsoring the Innovation & Hospitality Expo – Andaman Techspace 2025, held at the stunning Four Points by Sheraton Phuket Patong Beach Resort. Hosted in the Akara Grand Ballroom, this…