Low-Season Marketing Strategies for Phuket, Krabi & Samui Hotels Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia have become a double-edged sword for hotels. On the one hand, they bring visibility and bookings you might not have got otherwise. On…
How to Choose the Right Hotel Booking Engine to Drive Direct Revenue
Your hotel website isn’t just an online brochure, it should be your hotel’s primary revenue-generating asset. Yet, despite investing heavily in beautiful website designs, many hotels unintentionally sabotage their direct booking potential by treating the booking engine (the part that actually…
Hotel SEO in Thailand: What Google’s Latest Updates Mean for Your Hotel Website
If you’re running a hotel in Thailand, whether it’s a luxury villa in Phuket, a boutique hideaway on Koh Samui, or a city property in Bangkok, the SEO landscape has shifted again. Google’s recent algorithm updates are changing how hotels should…
Choosing the Right PMS for Your Hotel in Thailand: What to Consider
Running a successful hotel in Thailand isn’t just about providing beautiful rooms and great service, it’s also about choosing the right technology to manage your operations. At the heart of this is your Property Management System (PMS). In the next 5…
Innovation & Hospitality Expo – Andaman Techspace 2025
On Friday, August 15th, 2025, The Percentage Company had the privilege of sponsoring the Innovation & Hospitality Expo – Andaman Techspace 2025, held at the stunning Four Points by Sheraton Phuket Patong Beach Resort. Hosted in the Akara Grand Ballroom, this…
Why Partner with a Digital Marketing Agency for Thai Hospitality
Digital marketing isn’t just about ads, websites, and SEO, it’s about understanding the cultural nuances, booking patterns, guest expectations, and seasonal trends that shape the market. Global marketing agencies can bring a wide toolbox of tactics, but without an intimate knowledge…
Integrated Sales & Marketing Funnels for Hotels: What Agencies Miss
Digital marketing success is no longer about having a flashy ad campaign or an aesthetically pleasing Instagram feed. For hotels and resorts looking to build sustainable revenue, every digital touchpoint must work together, not in isolation, to create a seamless and…
Digital Marketing Strategy for New Hotel Openings in Thailand
Speaking from experience, we can tell you that opening a new hotel in Thailand is both exciting and challenging. With the country’s booming tourism industry and increasing competition, a strong digital presence is no longer optional, it’s essential. A well-planned digital…
Hotel Tech & Digital Marketing to Drive Sales Success in 2025
Marketing, technology, and revenue management are no longer separate silos, they are tightly interwoven threads essential to the fabric of successful hotel management in 2025. For hotels to thrive in an era defined by rapid digital transformation and shifting guest expectations,…
Digital Marketing Strategies to Boost Long-Term Rental in Thailand
Thailand’s thriving property rental market offers unique opportunities for owners and property managers, especially in the growing segment of long-term stays. As more digital nomads, remote workers, retirees, and winter travelers seek extended vacations or semi-permanent living arrangements, the demand for…