Across multiple projects in Thailand’s entertainment and attractions sector, one pattern keeps repeating itself: strong demand, genuinely good product, and a booking infrastructure that hasn’t caught up to either. Dinner cruises along the Chao Phraya River are a good example. The…
How AI Is Changing the Way People Book Tickets
Over the past twenty years working in hospitality and, more recently, entertainment technology, I’ve watched booking behaviour shift more in the last two than in the previous eighteen combined. Guests don’t browse the way they used to. They ask. They message…
Turning One-Time Ticket Buyers Into Repeat Guests: The CRM Case for Thai Venues
This article isn’t written to criticise venue operators. Running a show, a cruise, or a recurring attraction is demanding enough without also being expected to run a marketing database. But it is written to challenge a habit I see constantly: venues…
Multi-Language Ticketing: Selling to Chinese, Russian and European Tour Groups Without Losing Control
In Phuket and across Thailand’s attractions sector, I see it constantly: a venue with genuinely strong international demand, Chinese tour groups, Russian holidaymakers, European independent travellers, and a booking system that can only properly serve one language and one market at…
Ticket Marketplace Commissions vs Direct Sales: The Real Cost for Thai Venues & Attractions
After more than twenty years working across hospitality and entertainment technology, I’ve noticed the same conversation happening in venue offices from Phuket to Bangkok and beyond. An owner pulls up their monthly reconciliation, looks at what an agent or ticketing marketplace…
Booking by Chat: AI-Powered LINE Integration for Hotels & Tickets
In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…
Why Meta Search Matters in 2026: Google Hotel Ads, TripAdvisor & Trivago Guide
For years, the conversation around “direct bookings” has centred on Google, SEO, PPC, retargeting, and loyalty programs (all of which The Percentage Company provide). But in 2026, one channel continues to stand out as both massively under-utilised and disproportionately profitable for…
Best Ticketing Platforms in 2026 & where The Percentage App fits in
Choosing a ticketing platform isn’t just about price (or at least it shouldn’t be), it’s about functionality, flexibility, integrations, and how well the system supports your business model. For organisers of events, concerts, theatres, stadiums, attractions, tours, excursions, and experience-based activities,…
Top 12 Challenges in Thailand’s Event Ticketing Industry
Thailand’s event scene is thriving, from Sports & Muay Thai stadiums and cultural attractions to music festivals and theatre performances. But behind the scenes, operators face mounting operational pain. What should be a simple process, selling tickets, recording revenue, and paying…
OTA Connectivity Powering The Percentage App Ticketing System
Travelers are booking experiences faster, comparing options more widely, and demanding instant confirmation from anywhere in the world. In this environment, event organizers, attractions, and venue managers can no longer rely solely on direct sales or local agents, they need to…