Let me be precise about what I’m actually claiming in the title of this article, because “better than staff” is a statement that deserves to be made carefully. I’m not arguing that AI is better than a talented, experienced reservations manager…
Chatbots vs Conversational AI: Which Converts More Hotel Bookings?
After more than twenty years in hospitality technology, I’ve developed a fairly reliable way to evaluate whether a hotel’s digital tools are actually working. I don’t start with the technology. I start with the conversion rate. How many website visitors send…
How to Turn Hotel Website Visitors Into Paying Guests (Conversion Guide)
Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…
Don’t Be Last in the Queue: How Small Hotels Can Harness AI Without the Headache
The world has quietly changed, faster than most people realize. If we’re being honest, the last two years have moved at a rather alarming pace. Not in the obvious, headline-grabbing way, but in the subtle, structural sense. The kind of change…
The AI Revolution is Coming to Hospitality, Are Hotels Ready?
From time to time in business, one becomes aware that the ground beneath one’s feet is beginning to shift. Not gradually, but decisively. Over the past twenty years working in hospitality technology and digital marketing here in Thailand, from boutique resorts…
Introducing Percentage AI: Where Hospitality Expertise Meets Intelligent Technology
The hospitality industry has always been quite slow to evolve with technology relative to other sectors, but from the earliest property management systems to the rise of online travel agents, mobile bookings, and cloud-based software, every decade seems to bring a…
Dynamic Pricing for Events & Attractions: How AI Is Transforming Ticket Sales
For 25 years, I’ve worked at the intersection of digital marketing, revenue, and technology. During that time, I’ve watched hotels adopt revenue management systems, OTAs evolve pricing algorithms, and marketing automation transform how rooms are sold. But there is one segment…
Winter Is Coming: Smart Hotel Low Season Planning
After more than 20 years working in digital marketing, hotel distribution, and hospitality technology, and the last 8 years building and running a hotel-focused agency in Phuket, I can say this with absolute certainty: Low season doesn’t hurt hotels. Poor preparation…
Why Hotels Must Shift Budget to Digital Assets
I’ve spent more than 20 years working in digital marketing, hotel distribution, and hospitality technology. I’ve worked with independent hotels, groups, developers, and operators across multiple markets, and for the last 8 years I’ve been running The Percentage Company here in…
Hotel Tech Stack 2026: What Systems Do You Actually Need?
After more than twenty years working in hotel operations, hotel marketing, and hospitality technology, I’ve noticed a shift in the questions hotel owners ask. It used to be, “Which PMS should we use?” Now it’s, “Why do we have so many…