OTA Connectivity Powering The Percentage App Ticketing System

Travelers are booking experiences faster, comparing options more widely, and demanding instant confirmation from anywhere in the world. In this environment, event organizers, attractions, and venue managers can no longer rely solely on direct sales or local agents, they need to be everywhere their customers are.

At The Percentage Company, we’ve always believed that powerful technology should do more than automate admin tasks. It should grow your business. That’s why our Percentage App Ticketing System has evolved from being an all-in-one operational platform into a global sales engine, now fully connected to some of the world’s leading online travel agents (OTAs) and experience marketplaces.

This new OTA connectivity or experience channel manager marks a major milestone for the platform and for the event operators who use it. It’s not just a technical integration, it’s a strategic expansion tool designed to open global distribution, increase sales efficiency, and reduce administrative complexity.

A Complete Ticketing Ecosystem for Modern Event Businesses

Before diving into what’s new, it’s worth remembering what makes The Percentage App unique. Unlike traditional ticketing or booking systems, the Percentage App is a complete, cloud-based business platform for event operators, attractions, festivals, and entertainment venues. It doesn’t just handle sales, it powers the entire commercial and operational lifecycle of the business.

The Core Features Include:

Real-Time Ticketing and Inventory Control – Manage multiple ticket types, seat categories, time slots, and availability in real-time. No more overbookings or manual reconciliations.
Commission-Only Sales and Agent Management – Create agent profiles, assign commission rates, and automate payout calculations — empowering your partners to sell for you while you stay in control.
Accounting and Reconciliation – Centralized financial tracking ensures accurate reporting across channels, agents, and event dates.
Customer CRM and Data Analytics – Understand your customers with in-depth reporting and use insights to refine pricing, upsells, and loyalty strategies.
Integrated Payment Gateways – Accept secure card payments, QR codes, or online transactions seamlessly.
Unified Back Office – Connect ticket sales, accounting, CRM, and analytics in one intuitive interface.

This combination of operational depth and commercial flexibility already makes The Percentage App one of the most complete solutions for the event and entertainment sector. But the new OTA connections take it even further, transforming how event businesses reach global audiences.

The Game-Changer: Direct OTA Connectivity

The latest evolution of the Percentage App introduces a robust OTA channel management layer, allowing event operators to distribute and synchronize their products with the world’s most powerful travel and activity marketplaces, instantly and automatically.

Through this new capability, you can connect your event or attraction directly to global sales channels such as:

Major international OTAs (travel experience platforms, tour resellers, and ticket marketplaces)
Regional tourism platforms and destination marketing portals
Specialized activity agents and resellers
Hotel and concierge partners that source local activities

This means your live availability, pricing, and inventory are now automatically distributed and updated across all these channels. Bookings from those platforms feed directly into your Percentage App dashboard, synchronized in real-time and reconciled with your internal operations. In other words: you sell everywhere, manage from one place, and never oversell again.

Why This Matters for Event and Attraction Operators

The modern traveler’s booking journey is fragmented. They might discover your event on a travel app, compare prices on a third-party website, read reviews on social media, and complete the purchase through an OTA. To win that customer, your business needs visibility across every touchpoint, but managing those manually is time-consuming, error-prone, and costly.

Here’s how the new OTA connectivity transforms that reality:

1. Instant Global Distribution

With a single integration, your event listings are instantly available across dozens of the world’s most trusted booking platforms. Whether you’re hosting a concert, managing a museum, or running a regional tour company, you gain immediate visibility to a global audience of travelers and agents.

2. Unified Pricing and Inventory

Forget about juggling multiple dashboards and spreadsheets. Update your pricing or capacity once inside the Percentage App, and it’s automatically reflected everywhere. This ensures consistency, eliminates overbookings, and saves hours of manual work.

3. Commission-Only Flexibility

Our system supports commission-based sales models for both direct agents and OTA partners. That means you only pay when a sale is made, reducing marketing risk while scaling reach.

4. Automated Accounting and Settlements

Each booking is recorded with full financial data, ready for reconciliation. Revenue tracking, agent commissions, and OTA fees are handled automatically, freeing your team from back-office headaches using world famous accounting platforms such as Quickbooks Online or Odoo Accounting.

5. Performance Insights Across Channels

The integrated analytics dashboard shows you which channels perform best, your most profitable sales sources, and real-time yield metrics. This empowers smarter decision-making and optimized marketing spend.

Going Beyond Software: Strategic Consultancy That Scales Businesses

While the new OTA connectivity is a technological achievement, its real value lies in how it’s implemented, and that’s where The Percentage Company’s consultancy edge comes in.

Our team doesn’t just deploy systems. We partner with event organizers, attractions, and venues to design complete commercial ecosystems. We help identify which channels will drive the highest yield, what content performs best, and how to structure pricing for different distribution tiers. Some of the ways our consultancy adds value include:

Revenue Strategy Design – Building dynamic pricing, channel allocation, and partner strategies that maximize occupancy and profitability.
Digital Marketing Alignment – Integrating the ticketing system with CRM campaigns, remarketing funnels, and conversion optimization strategies.
Operational Optimization – Streamlining on-site check-in, QR code entry scanning, payment processing, and customer data capture to improve both guest experience and operational efficiency.
Technology Roadmapping – Ensuring that every digital component, from payment gateways to accounting tools, connects seamlessly under one unified framework.

This consultancy-driven approach is what differentiates The Percentage Company from traditional software vendors. We help our partners think like digital-first event businesses, not just ticket sellers.

How It Works: A Simple, Scalable Workflow

Connect Your System – The Percentage App integrates with your existing website, POS, and internal processes.
Create Your Experiences – Set up event listings, ticket types, time slots, pricing tiers, and capacity rules. We support specific seat selection with custom layouts or no specific seat ticket sales.
Activate Channels – Choose which online marketplaces and partners to connect with.
Sync and Sell – Availability, pricing, and bookings are synchronized across all channels in real-time.
Manage from One Dashboard – View reports, issue tickets, track commissions, and analyze performance without switching platforms.

This simplicity hides incredible power. The system handles complex integrations behind the scenes, allowing operators to focus on delivering great experiences while the platform takes care of the rest.

The Bigger Picture: Why OTA Connectivity Is the Future of Events

The global tours, activities, and attractions sector is projected to exceed USD 250 billion in annual value by 2030, driven by digital transformation and the rise of experience-driven travel. In this competitive market, distribution reach is everything.

Events that rely solely on direct sales or offline agents risk being invisible to international travelers who prefer booking through trusted platforms. Conversely, operators who embrace multi-channel distribution stand to capture dramatically larger market share with minimal incremental effort.

The new OTA connectivity within The Percentage App is more than an upgrade, it’s a foundation for scalable, international growth. It allows local event businesses to operate with the same digital power as global players, connecting them directly to the marketplaces where travelers already buy.

The Future Is Integrated

At The Percentage Company, our mission has always been to merge technology, business intelligence, and operational consultancy into one seamless offering. The new OTA connectivity for The Percentage App is a reflection of that vision, empowering event and attraction operators to:

Sell globally, manage locally.
Reduce complexity while expanding reach.
Make data-driven decisions supported by deep industry expertise.

In an industry where margins are tight and competition is global, integration isn’t a luxury, it’s a survival strategy. And now, with The Percentage App’s new OTA connections, that integration is simpler, smarter, and more profitable than ever.

Ready to Expand Your Thai Events Reach?

If you’re an event organizer, attraction operator, or venue manager ready to modernize your operations and scale your sales globally, The Percentage Company can help.

Our team will not only implement the technology, we can even help design the commercial framework, pricing strategy, and distribution roadmap to ensure your growth is sustainable and profitable.

The future of event ticketing is connected. And with The Percentage App, it’s already here!