Across multiple projects in Thailand’s entertainment and attractions sector, one pattern keeps repeating itself: strong demand, genuinely good product, and a booking infrastructure that hasn’t caught up to either. Dinner cruises along the Chao Phraya River are a good example. The…
How AI Is Changing the Way People Book Tickets
Over the past twenty years working in hospitality and, more recently, entertainment technology, I’ve watched booking behaviour shift more in the last two than in the previous eighteen combined. Guests don’t browse the way they used to. They ask. They message…
Turning One-Time Ticket Buyers Into Repeat Guests: The CRM Case for Thai Venues
This article isn’t written to criticise venue operators. Running a show, a cruise, or a recurring attraction is demanding enough without also being expected to run a marketing database. But it is written to challenge a habit I see constantly: venues…
Multi-Language Ticketing: Selling to Chinese, Russian and European Tour Groups Without Losing Control
In Phuket and across Thailand’s attractions sector, I see it constantly: a venue with genuinely strong international demand, Chinese tour groups, Russian holidaymakers, European independent travellers, and a booking system that can only properly serve one language and one market at…
Ticket Marketplace Commissions vs Direct Sales: The Real Cost for Thai Venues & Attractions
After more than twenty years working across hospitality and entertainment technology, I’ve noticed the same conversation happening in venue offices from Phuket to Bangkok and beyond. An owner pulls up their monthly reconciliation, looks at what an agent or ticketing marketplace…
The Complete Guide to Running a Modern Venue, Theatre, or Show in 2026
Running a venue is a deceptively hard business. From the outside, a theatre or a cabaret or a live show looks like a simple proposition: sell the seats, put on the show, count the takings. Anyone who has actually done it…
Selling Through Agents Without Losing Control: B2B Distribution for Venues and Attractions
For most venues, shows, and attractions in Thailand, a large share of business doesn’t come from a customer finding you directly. It comes through agents: the hotel concierge who recommends your show, the tour desk that sells your attraction as part…
Stopping Ticket Fraud and Speeding Up Entry: QR Scanning for Venues and Shows
The door is where a well-run venue can quietly fall apart. You can sell every seat, price it perfectly, and market the show brilliantly, and then lose money and goodwill in the final ten metres, at the entrance, where the tickets…
Booking by Chat: AI-Powered LINE Integration for Hotels & Tickets
In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…
Best Ticketing Platforms in 2026 & where The Percentage App fits in
Choosing a ticketing platform isn’t just about price (or at least it shouldn’t be), it’s about functionality, flexibility, integrations, and how well the system supports your business model. For organisers of events, concerts, theatres, stadiums, attractions, tours, excursions, and experience-based activities,…