Innovation & Hospitality Expo – Andaman Techspace 2025

On Friday, August 15th, 2025, The Percentage Company had the privilege of sponsoring the Innovation & Hospitality Expo – Andaman Techspace 2025, held at the stunning Four Points by Sheraton Phuket Patong Beach Resort. Hosted in the Akara Grand Ballroom, this full-day event brought together hoteliers, technology providers, tourism leaders, and investors to discuss the future of hospitality in Phuket and the wider Andaman region. As one of the proud sponsors, we were thrilled to see such a dynamic exchange of ideas and to witness firsthand the growing energy of the hospitality technology community here in Phuket.

For The Percentage Company, the day was more than just a chance to showcase our technology, it was about engaging in meaningful conversations with potential partners, clients, and industry leaders. It reaffirmed our belief that Phuket is fast becoming a key hub for hospitality innovation in South East Asia.

A Strong Start: Setting the Tone for Innovation

The morning began with registration and welcome coffee at 8:30 AM, where we had the opportunity to meet hoteliers and technology providers from across the region. The opening remarks by Mr. Suksit Suvunditkul, President of the Thai Hotels Association Southern Chapter, set the stage perfectly. His comments emphasized the need for digital transformation and sustainable innovation in the hospitality sector, two areas The Percentage Company is deeply invested in. As a company that provides end-to-end digital solutions for hotels, from booking engines to advanced CRM integrations, we see ourselves as a direct enabler of this vision.

Keynote Highlights: Morning Technology Talks

D-EDGE: Supercharge Your Booking Revenue by Digitising the Guest Journey

D-EDGE highlighted how digitization can boost direct booking revenue. At The Percentage Company, we couldn’t agree more. The Percentage App is designed precisely to digitize and optimize the guest journey, from the initial search to post-stay engagement, while maximizing direct revenue and reducing dependency on OTAs. We were encouraged to see alignment with our approach to helping hoteliers control their distribution mix while boosting profitability.

Cloudbeds: Strong Signals, Smarter AI

Cloudbeds presentation on AI-driven hospitality intelligence resonated strongly with us. At The Percentage Company, we work with, recommend and develop best in class solutions. From predictive booking behavior to dynamic pricing tools, our experienced team is on hand to offer a wide array of solutions to take your hospitality business to the next level. Our solutions give hoteliers smarter signals to optimize inventory, set competitive rates, and craft personalized guest experiences. Cloudbeds’ focus on AI reinforced the fact that artificial intelligence is no longer optional; it’s an essential part of the modern hospitality toolkit.

Shiji: From Data to Delight

Steven Hopkinson from Shiji discussed the transformation of guest data into personalized experiences. This directly aligns with our CRM and marketing automation tools, which allow hoteliers to tailor communications, upsell opportunities, and guest experiences based on real-time data. Our goal is to help hotels not only collect data but turn it into tangible delight for their guests and to drive efficiencies in the process.

Web Connection: Empowering Guest Journeys Through Mobile Innovation

Mobile-first innovation is a cornerstone of modern hospitality. The Web Connection session highlighted how hotels can leverage mobile platforms to engage travelers. At The Percentage Company, we’ve built a wide range of advanced mobile-friendly booking engines and progressive browser-based web app solutions that ensure hotels can meet guests where they are, on their smartphones. Our tools simplify booking and in-stay services, reducing friction and increasing satisfaction.

Morning Panel: Is Sustainability a Trend or a Lasting Global Impact?

Moderated by Wichupan Phukaoluan Srisanya, this panel featured insightful perspectives from Nantida Atiset, Kanokrat Adhyanasakul, and Rawiwan Poongam. Sustainability is more than a buzzword, it’s a demand from modern travelers. At The Percentage Company, we support sustainable hospitality by enabling paperless check-in/out, automated communications, and smart resource management integrations that reduce waste. Our technology empowers hoteliers to adopt greener practices without compromising guest experience.

Afternoon Insights: Market Trends, Revenue Growth, and Global Outlook

TAT Market Updates

The Tourism Authority of Thailand’s Deputy Governor, Mrs. Chiravadee Khunsub, delivered a forward-looking update on Phuket’s position in global tourism markets. The growth in European, Middle Eastern, and American arrivals presents both challenges and opportunities. With The Percentage Company’s multi-language, multi-currency booking engine, and hospitality consulting and outsourcing services, we help hoteliers tap into these diverse source markets seamlessly and stay ahead of the competition. 

PayPal: Unlocking New Revenue Streams

Cross-border payments were the focus of Wissamul Chaikenhom’s session. At The Percentage Company, our payment gateway integrations, including PayPal, Stripe, 2C2P and other local Thai options, allow hoteliers to cater to a global audience without payment friction. We share the same mission: enabling hotels to unlock revenue from international markets.

SiteMinder: Hotel Booking Trends Asia 2025

Siteminder presented on booking trends shaping Asia. For us, the most exciting trend is the shift toward direct booking strategies. With The Percentage App’s integrated booking engine, SEO optimization tools, and loyalty programs, we position our clients to capitalize on these trends while building brand equity.

Exely: Essential Technologies Addressing Modern Challenges

The Exely team highlighted technology’s role in solving today’s hospitality challenges. At The Percentage Company, we view our all-in-one platform as the answer to fragmented solutions. By combining booking, CRM, payments, and marketing under one roof, we give hotels the tools they need to address complexity while increasing sales and staying efficient.

Yanolja: Transforming Hospitality Business with Yanolja Cloud

Yanolja’s talk focused on the transformative power of cloud solutions. The Percentage Company has embraced the cloud-first model, ensuring our hotel partners enjoy seamless scalability, security, and integrations. From small boutique hotels to multi-property chains, our cloud-native architecture delivers flexibility for every business model.

IDeaS: Beyond the Basics in Revenue Management

Jurgen Ortele introduced advanced revenue management strategies for dynamic markets. At The Percentage Company, we help hoteliers go beyond the basics by integrating AI-driven revenue management tools directly into their booking engine. Our solutions dynamically adjust pricing, ensuring hotels maximize revenue across all demand conditions.

Guestline: Making Hotel Tech Count

Sunsimdee Hashiengae emphasized the importance of measurable results from technology investments. At The Percentage Company, we pride ourselves on providing clear reporting dashboards that measure ROI across channels, bookings, and campaigns. For us, it’s not just about offering tools, it’s about ensuring hotels see tangible results.

Yango Ads: Expanding Into New Markets

Victoria Hossi’s presentation on digital ad opportunities in emerging markets like Kazakhstan and Uzbekistan was a fascinating reminder of how globalized hospitality has become. Through our integrated digital marketing services, we help hotels reach new audiences via Google, Meta, Yandex, and others, bridging the gap between local hotels and international travelers.

Afternoon Panel: Generating Long-Term Value from Hospitality Investments

The second panel, moderated by Saharat Jivavisitnont (Executive Director at Jee Teng Hospitality and Vice President of the Thai Hotels Association Southern Chapter), brought insights from Purinat Atipas (Chief of staff to president of international operations at Sansiri), Kata Boonsongpaisarn (Head of business development at Banyan Group), and Thitiporn Nookong (Area vice president, BDMS). 

They explored how strategic investments in hospitality assets generate long-term value. At The Percentage Company, we see digital infrastructure as a core part of this long-term value creation. By implementing scalable booking systems, advanced CRMs, and loyalty programs, hotels can future-proof their operations and ensure higher returns for owners.

Networking & Community Building

The day ended with a networking session where we had the chance to connect with hoteliers, investors, and technology innovators. For us, these conversations are the most valuable part of events like Andaman Techspace. We were able to discuss potential collaborations, share how our solutions can help solve industry pain points, and understand the evolving needs of Phuket’s hospitality community.

Reflections: Why Andaman Techspace Matters for Phuket

Sponsoring Andaman Techspace 2025 was more than just brand visibility for The Percentage Company, it was an investment in Phuket’s digital future. Events like this create a platform where hoteliers, technologists, and tourism leaders can exchange ideas and accelerate innovation together. For us, it reaffirmed three key beliefs:

• Phuket is emerging as a global hub for hospitality technology.

• Digital transformation is not optional, it’s critical for success.

• Collaboration between hoteliers and technology providers will define the future of tourism in Thailand.

At The Percentage Company, we remain committed to supporting this ecosystem with cutting-edge hospitality software, integrated digital marketing, and end-to-end technology solutions that drive profitability, sustainability, and guest satisfaction.

Final Word

The Innovation & Hospitality Expo – Andaman Techspace 2025 was a resounding success. We are proud to have been a sponsor and an active participant in shaping the conversations that matter most to our industry. As Phuket continues to grow as a global hospitality destination, The Percentage Company will remain at the forefront, empowering hotels, resorts, and tourism businesses with the technology they need to thrive.

We look forward to next year’s edition of Andaman Techspace, and to continuing our journey with Phuket’s thriving hospitality technology community.

About The Percentage Company
The Percentage Company provides cutting-edge digital marketing, hospitality technology, and booking solutions for hotels, resorts, and tourism operators across Thailand and beyond. Our flagship Percentage App is an all-in-one booking engine and hotel operations system, integrated with CRM, payments, channel managers, PMS and much more! Get in touch with us today to find out how The Percentage App can be a game changer for your hospitality business!