Quick question, and be honest with yourself. Could you name, and actually contact, fifty of your regular customers right now? Not their faces. Their names, their numbers, the table they always ask for, the dish they always order. Most hospitality owners…
Social Posts and Ads Alone Won’t Save Your Hotel: Why We Turn This Work Away
After more than 20 years working in hospitality technology, digital marketing, and revenue management, I can say this with absolute certainty: a hotel cannot be marketed back to health with glossy social media posts and a few paid ads bolted on…
Why We Built Percentage AI (And Where Hospitality Is Going)
From time to time in business, you become aware that the ground beneath your feet is beginning to shift. Not gradually, but decisively. I’ve felt that twice in my career so far. The first time was around 2003, when it became…
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…
Hospitality CRM Explained: How Hotels Can Own Guest Data (2026)
After more than 20 years in hospitality technology, I’ve seen the term “CRM” used to describe everything from email tools to loyalty programmes. Most of the time, it describes none of them accurately. And in 2026, that confusion is no longer…
How CRM + AI Increases Hotel Repeat Bookings: A Retention Strategy That Actually Works
After more than 20 years in hospitality technology and revenue management, I’ve seen hotels spend aggressively to acquire new guests, and almost nothing to bring them back. In 2026, that’s not just inefficient. It’s one of the most expensive mistakes a…
First-Party Data vs OTA Data: Who Really Owns Your Guests?
After more than 20 years in hospitality technology and digital marketing, I can tell you this: One of the most expensive misunderstandings in the hotel industry is the belief that OTA guest data belongs to the hotel. It doesn’t. It never…
The Percentage Company Integrations Directory: Every System We Connect To
One of the questions I get asked more than almost any other, by hoteliers, attraction operators, and developers alike, is some version of this: “Do you integrate with our preferred platforms?” It’s the right question to ask. After more than twenty…
Why Guest Data Is More Valuable Than Occupancy for Hotels
After more than twenty years working in hotel revenue management, I’ve seen one metric dominate almost every management meeting: occupancy. It gets debated, defended, and chased. But the hotels actually increasing profitability in 2026 are not the ones with the highest…
Booking by Chat: AI-Powered LINE Integration for Hotels & Tickets
In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…