I’ve had a version of this conversation hundreds of times over twenty years. A hotel owner tells me that OTAs are “just the cost of doing business,” that the volume makes up for the commission, and that direct bookings are nice…
Why Hotels Lose Bookings to Slow Response Times (And How to Fix It)
I want you to think about the last time you made a significant purchase online and had to wait more than a day to hear back after an enquiry. Whether it was a service, a product, or a booking, the experience…
Best OTAs for Hotels in Thailand: The Costs, The Roles & The Risks
Every OTA Has a Purpose. The Problem Is Letting Them Run the Business. After more than twenty years working in hotel distribution, revenue management, and hospitality technology, I can say with confidence that online travel agencies are one of the most…
Digital Transformation for Boutique Hotels in Thailand (Where to Start)
The phrase “digital transformation” does a lot of damage to otherwise sensible conversations about hotel technology. It conjures images of enterprise-scale IT projects, consultants in meeting rooms, multi-year rollouts, and budgets that belong to international hotel chains rather than an eight-room…
How Hotels Attract Chinese & Russian Guests Using AI (Thailand Guide)
There’s a moment that repeats itself across hotels in Thailand with uncomfortable regularity. A Chinese couple arrives at reception. One of them shows a screenshot on their phone, something they’d seen on WeChat or Xiaohongshu, a description of the hotel, the…
Why Phuket Hotels Need AI to Compete in 2026
Phuket is not the destination it was five years ago. That’s not a criticism. It’s a commercial fact that every hotel owner and general manager on the island needs to sit with for a moment. The guest profile has shifted. The…
Hotel Technology in Thailand: The Complete AI Guide for 2026
After more than twenty years working in hotel operations, revenue management, and hospitality technology, across multiple markets, multiple property types, and more tech migrations than I care to count, I’ve grown rather cautious about the word “transformation.” Transformation gets used a…
Don’t Be Last in the Queue: How Small Hotels Can Harness AI Without the Headache
The world has quietly changed, faster than most people realize. If we’re being honest, the last two years have moved at a rather alarming pace. Not in the obvious, headline-grabbing way, but in the subtle, structural sense. The kind of change…
The AI Revolution is Coming to Hospitality, Are Hotels Ready?
From time to time in business, one becomes aware that the ground beneath one’s feet is beginning to shift. Not gradually, but decisively. Over the past twenty years working in hospitality technology and digital marketing here in Thailand, from boutique resorts…
Introducing Percentage AI: Where Hospitality Expertise Meets Intelligent Technology
The hospitality industry has always been quite slow to evolve with technology relative to other sectors, but from the earliest property management systems to the rise of online travel agents, mobile bookings, and cloud-based software, every decade seems to bring a…