From boutique resorts and eco-lodges to high-volume hostels and luxury spas—hoteliers are under increasing pressure to do more with less. Balancing operational efficiency with top-tier guest experiences, while managing fluctuating demand and seasonal swings, requires a strategic approach to staffing, technology,…
How to Use Data to Improve Your Hotel’s Digital Marketing Strategy
Small and independent hotels face immense pressure to compete with large chains that often have sizable marketing budgets, global brand recognition, and established loyalty programs. However, thanks to the digital revolution and the increasing availability of data-driven tools, smaller hotels can…
Hotel Marketing on a Tight Budget: Smart Digital Strategies for Hotels
Small and independent hotels face the constant challenge of competing with large chains that have deep pockets, established brand recognition, and entire marketing departments at their disposal. But that doesn’t mean smaller properties are at a disadvantage. With the right digital…
8 Reasons Why Your Hotel Website Needs Integrated Booking Engine
Hotels are under constant pressure to increase direct bookings, reduce OTA dependency, and improve profitability—all while managing tight budgets. The good news? There’s a smarter, more cost-effective way to achieve these goals: integrating a commission-based booking engine directly into your hotel…
How to Leverage Local SEO for Hotels in Thailand
Thailand’s home to chain hotels, luxury beachfront resorts, boutique hotels, family-friendly urban hotels and more, so standing out among competitors requires more than just a beautiful property and competitive rates. With travelers increasingly relying on search engines to find accommodations, Local…
How to Compete with OTAs: Increase Direct Bookings with Smart Digital Marketing
Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia play a significant role in hotel bookings across the world. But as commission costs rise, hoteliers are asking a crucial question: how can we reduce dependence on OTAs and drive more direct…
Metasearch Marketing for Hotels: A Smart Strategy to Increase Bookings
One of the most powerful and often underutilized tools in a hotel’s digital marketing arsenal is metasearch marketing. With platforms like Google Hotel Ads leading the charge, metasearch has evolved into a vital revenue-generating channel for hoteliers looking to grow their…
Top Software Solutions Every Hotel Needs for Effective Digital Marketing
Having the right digital marketing tools is no longer optional—it’s essential. Hotels, whether boutique beachside resorts or luxury five-star establishments, need robust and integrated software solutions to manage operations, connect with guests, and drive bookings. As a hotel digital marketing agency…
Hospitality Marketing Agencies in Thailand: Choosing the Right Partner for Your Hotel
With the continued growth of online travel agencies (OTAs) market share, changing traveler behavior, and the increasing importance of digital presence, hotels need more than just great service and beautiful rooms to stand out. This is where a dedicated hospitality marketing…
SEO Strategies & Marketing for Boutique Hotels: How to Stand Out in a Competitive Market
In the incredibly crowded landscape of hospitality in Thailand, boutique hotels face a unique challenge: how to compete with larger chains while preserving the charm, authenticity, and personal touch that define them. At The Percentage Company, we specialize in helping boutique…