Your hotel website isn’t just an online brochure, it should be your hotel’s primary revenue-generating asset. Yet, despite investing heavily in beautiful website designs, many hotels unintentionally sabotage their direct booking potential by treating the booking engine (the part that actually…
Hotel SEO in Thailand: What Google’s Latest Updates Mean for Your Hotel Website
If you’re running a hotel in Thailand, whether it’s a luxury villa in Phuket, a boutique hideaway on Koh Samui, or a city property in Bangkok, the SEO landscape has shifted again. Google’s recent algorithm updates are changing how hotels should…
Choosing the Right PMS for Your Hotel in Thailand: What to Consider
The Question Hotels Should Be Asking Has Changed Updated: 09 April 2026 A few years ago, when a hotel owner asked me which property management system they should use, the conversation was largely about features. Does it handle group bookings? Can…
How to Align Your Hotel’s Brand Strategy with Performance Marketing
Bridging the Gap Between Creative Identity and ROI-Driven Results Hotels can no longer afford to choose between brand storytelling and performance marketing, success demands a unified approach. While brand strategy builds long-term equity, trust, and recognition, performance marketing delivers measurable ROI…
Innovation & Hospitality Expo – Andaman Techspace 2025
On Friday, August 15th, 2025, The Percentage Company had the privilege of sponsoring the Innovation & Hospitality Expo – Andaman Techspace 2025, held at the stunning Four Points by Sheraton Phuket Patong Beach Resort. Hosted in the Akara Grand Ballroom, this…
SEO vs AEO vs GEO in the Hospitality Industry in Thailand
Updated: 08 April 2026 After more than twenty years working in hospitality technology, digital marketing, and revenue management, I’ve learned to pay close attention when the way guests find hotels starts to change. Not the tools themselves, but the underlying behaviour….
Why Partner With A Digital Marketing Agency That Understands Thai Hospitality
Digital marketing isn’t just about ads, websites, and SEO, it’s about understanding the cultural nuances, booking patterns, guest expectations, and seasonal trends that shape the market. Global marketing agencies can bring a wide toolbox of tactics, but without an intimate knowledge…
Integrated Sales & Marketing Funnels for Hotels: What Most Agencies Miss
Digital marketing success is no longer about having a flashy ad campaign or an aesthetically pleasing Instagram feed. For hotels and resorts looking to build sustainable revenue, every digital touchpoint must work together, not in isolation, to create a seamless and…
Digital Marketing Strategy for New Hotel Openings in Thailand
Speaking from experience, we can tell you that opening a new hotel in Thailand is both exciting and challenging. With the country’s booming tourism industry and increasing competition, a strong digital presence is no longer optional, it’s essential. A well-planned digital…
Reputation is Revenue: 7 Tips to Master Guest Reviews in 2026
Reputation in the hospitality industry isn’t just about prestige, it’s a direct driver of revenue. For modern travellers, booking decisions often hinge on the opinions of previous guests. A single review can tip the balance between a reservation and a missed…