Running a hotel in today’s competitive landscape means wearing many hats. As a Hotel operator or manager (GM), you’re not only responsible for guest satisfaction, staff performance, and operational efficiency but also for understanding the myriad of numbers and metrics behind…
How to Compete with OTAs Without Slashing Your Rates
Low-Season Marketing Strategies for Phuket, Krabi & Samui Hotels Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia have become a double-edged sword for hotels. On the one hand, they bring visibility and bookings you might not have got otherwise. On…
How to Choose the Right Hotel Booking Engine to Drive Direct Revenue
Your hotel website isn’t just an online brochure, it should be your hotel’s primary revenue-generating asset. Yet, despite investing heavily in beautiful website designs, many hotels unintentionally sabotage their direct booking potential by treating the booking engine (the part that actually…
Choosing the Right PMS for Your Hotel in Thailand: What to Consider
Running a successful hotel in Thailand isn’t just about providing beautiful rooms and great service, it’s also about choosing the right technology to manage your operations. At the heart of this is your Property Management System (PMS). In the next 5…
Why Partner with a Digital Marketing Agency for Thai Hospitality
Digital marketing isn’t just about ads, websites, and SEO, it’s about understanding the cultural nuances, booking patterns, guest expectations, and seasonal trends that shape the market. Global marketing agencies can bring a wide toolbox of tactics, but without an intimate knowledge…
Hotel Reputation Management: Mastering Guest Reviews in 2025
Reputation in the hospitality industry isn’t just about prestige, it’s a direct driver of revenue. For modern travellers, booking decisions often hinge on the opinions of previous guests. A single review can tip the balance between a reservation and a missed…
Hotel Tech & Digital Marketing to Drive Sales Success in 2025
Marketing, technology, and revenue management are no longer separate silos, they are tightly interwoven threads essential to the fabric of successful hotel management in 2025. For hotels to thrive in an era defined by rapid digital transformation and shifting guest expectations,…
Email Marketing for Hotels: How to Engage and Retain Guests
One thing will always remain constant in business: the power of personalized communication. And in 2025, there are not many ‘tools’ in hotel marketing offering better value and ROI for hotels than email marketing. While social media and paid ads have…