Every December, I spend time reflecting on the year, what we built, what we learned, and how the landscape evolved around us. I’ve kept this habit since before The Percentage Company existed, but this year’s reflection seems to carry a different…
Why Meta Search Matters in 2026: Google Hotel Ads, TripAdvisor & Trivago Guide
For years, the conversation around “direct bookings” has centred on Google, SEO, PPC, retargeting, and loyalty programs (all of which The Percentage Company provide). But in 2026, one channel continues to stand out as both massively under-utilised and disproportionately profitable for…
Choosing the Right Ticketing Platform for Your Business: What to Look For in 2026
In the events and attractions industry, technology decisions are no longer just about convenience, they’re about competitiveness. The right ticketing platform can transform how an event business operates, markets, and grows. The wrong one can limit reach, create operational friction, and…
The Beginner’s Guide to Hotel Analytics: What to Track and Why
Running a hotel in today’s competitive landscape means wearing many hats. As a Hotel operator or manager (GM), you’re not only responsible for guest satisfaction, staff performance, and operational efficiency but also for understanding the myriad of numbers and metrics behind…
How to Compete with OTAs Without Slashing Your Rates
Low-Season Marketing Strategies for Phuket, Krabi & Samui Hotels Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia have become a double-edged sword for hotels. On the one hand, they bring visibility and bookings you might not have got otherwise. On…
How to Choose the Right Hotel Booking Engine to Drive Direct Revenue
Your hotel website isn’t just an online brochure, it should be your hotel’s primary revenue-generating asset. Yet, despite investing heavily in beautiful website designs, many hotels unintentionally sabotage their direct booking potential by treating the booking engine (the part that actually…
Choosing the Right PMS for Your Hotel in Thailand: What to Consider
Running a successful hotel in Thailand isn’t just about providing beautiful rooms and great service, it’s also about choosing the right technology to manage your operations. At the heart of this is your Property Management System (PMS). In the next 5…
Why Partner With A Digital Marketing Agency That Understands Thai Hospitality
Digital marketing isn’t just about ads, websites, and SEO, it’s about understanding the cultural nuances, booking patterns, guest expectations, and seasonal trends that shape the market. Global marketing agencies can bring a wide toolbox of tactics, but without an intimate knowledge…
Reputation is Revenue: 7 Tips to Master Guest Reviews in 2026
Reputation in the hospitality industry isn’t just about prestige, it’s a direct driver of revenue. For modern travellers, booking decisions often hinge on the opinions of previous guests. A single review can tip the balance between a reservation and a missed…
Driving Hotel Sales Success with Tech & Digital Marketing 2026
Marketing, technology, and revenue management are no longer separate silos, they are tightly interwoven threads essential to the fabric of successful hotel management in 2026. For hotels to thrive in an era defined by rapid digital transformation and shifting guest expectations,…