After more than twenty years working in hotel operations, hotel marketing, and hospitality technology, I’ve noticed a shift in the questions hotel owners ask.
It used to be, “Which PMS should we use?”
Now it’s, “Why do we have so many systems, yet everything still feels manual?”
In 2026, the challenge is no longer access to technology. The challenge is understanding what each system is actually for, how they should work together, and which ones genuinely deserve a place in your budget.
Most owners are not technologists like we are and they shouldn’t have to be. Hotels are operationally complex businesses, and software should exist to absorb that complexity, not expose it. This article is intended to do one thing: explain the entire modern hotel technology landscape in plain English, without hype, and without assuming technical knowledge.
Technology Should Reduce Effort, Not Add Layers
Before diving into specific systems, it’s important to set the right frame of reference. Technology is not there to impress guests. Guests rarely care what systems you use. They care that things work, that information is accurate, and that staff have time and confidence to help them.
For owners, technology should do three things quietly and reliably: reduce manual work, reduce errors, and improve visibility. If it does not achieve at least one of those, it is not earning its place.
This is why cloud-based systems have become dominant. They are easier to maintain, easier to update, and far better suited to integration. In the same way, open APIs matter because the future of hospitality technology is not one system doing everything, but many systems sharing data intelligently, particularly as AI becomes more deeply embedded in forecasting, marketing, and guest personalisation.
Note: An API is like a data bridge between 2 systems allowing them to exchange information.
No system should live in isolation as a silo anymore. When systems don’t communicate, people are forced to bridge the gap, and that is where cost, fatigue, and mistakes creep in.
The PMS: The Anchor Point of the Entire Stack
Every hotel technology conversation eventually comes back to the Property Management System, because it touches almost everything else.
The PMS is not just a reservation tool. It is the system of record for guests, rooms, rates, availability, and often billing. When a PMS is well chosen and well implemented, operations feel calmer. When it is not, every department feels the strain and ultimately, the owner pays the cost for that.
Smaller and mid-sized hotels often benefit from modern cloud platforms such as Cloudbeds, which are designed to be flexible, integration-friendly, and manageable without a dedicated IT team. Larger hotels, resorts, and chains may require more complex enterprise systems such as Oracle Hospitality’s OPERA PMS, Shiji PMS or Infor Hospitality HMS.
What matters more than brand is fit. A PMS should align with how your hotel actually operates, not how a vendor believes hotels should operate and that’s why the initial system selection and setup are so critical.
Distribution, Channel Control, and Direct Revenue
Once the PMS is in place, distribution becomes the next critical layer. Channel managers exist to solve a very real operational problem: keeping rates and availability aligned across multiple booking platforms. Without one, hotels either oversell or spend hours manually updating extranets.
Tools such as STAAH and SiteMinder are widely used because they do this job reliably. In some ecosystems like Cloudbeds, channel management is embedded directly into the PMS, which can simplify operations further.
Alongside this sits the direct booking engine. In 2026, direct bookings are no longer just about saving commission. They are about owning the guest relationship, capturing cleaner data, and enabling personalised communication before the guest even arrives. A booking engine should feel seamless, fast, and trustworthy. If it feels bolted on, guests will hesitate. It’s exactly for that reason why we decided to build our own system in-house, so that our clients would have all the tools (and much more) to win-back market share for the direct channel vs the OTA and TA channels.
Payments: The Silent Backbone of Operations
Payments are often overlooked until they cause problems, at which point they become impossible to ignore. A modern payment setup must handle deposits, pre-authorisations, refunds, multiple currencies, and local payment methods without workarounds. More importantly, it must integrate cleanly with the PMS, POS, and accounting system so that financial data flows automatically.
Platforms like Stripe and Red Dot Payment are commonly used because they are flexible, secure, and well-supported across Asia. When payments are implemented properly, finance becomes routine. When they are not, they become a daily source of stress.
At The Percentage Company, we have worked with many payment providers and integrate directly with Stripe, Red Dot, 2C2P and others.
Accounting and Financial Visibility
Accounting software is not just a compliance tool. It is how owners understand their business.
Cloud platforms such as QuickBooks and Xero have become popular in hospitality for smaller hotels because they integrate well with operational systems and reduce manual reconciliation.
The real benefit is clarity. Owners should be able to see real-time performance trends without waiting weeks for reports or questioning whether numbers are accurate.
POS Systems and On-Property Revenue Capture
Point-of-sale systems are no longer just restaurant tills. They sit at the intersection of guest experience, inventory control, labour management, and revenue reporting.
Whether a hotel uses Lightspeed, Poster POS, Micros, or a fully integrated ecosystem like The Percentage App, the same principles apply. Charges should post automatically to the room, revenue should reconcile cleanly, and staff should not be closing shifts with spreadsheets
Guest Communication, CRM, and Loyalty
Guest communication has changed dramatically in recent years. Phone calls have declined. Messaging platforms such as WhatsApp, SMS, and email automation have become central to how hotels communicate before, during, and after the stay.
Guest messaging systems allow hotels to automate pre-arrival instructions, handle in-stay requests, and capture feedback while the guest is still on property. When used well, they reduce pressure on front desks and improve service recovery.
CRM and loyalty systems build on this by tracking guest history, preferences, and behaviour. For smaller hotels, basic CRM functionality inside a PMS may be enough. For larger properties and brands, dedicated CRM and loyalty platforms allow deeper segmentation and more personalised marketing.
The member program functionality within The Percentage App Booking engine has proven to be a game changer for driving direct revenue.
Housekeeping, Maintenance, and Back-of-House Operations
One of the biggest shifts in the hospitality tech landscape has been the digitisation of back-of-house operations.
Housekeeping and maintenance platforms replace printed room lists, radios, and verbal updates with real-time task tracking. Room statuses update instantly. Maintenance issues are logged, assigned, and tracked rather than forgotten.
For hotels with high occupancy, large room counts, or frequent staff turnover, these systems dramatically reduce friction and miscommunication.
Sales, Events, Groups, and Catering
Hotels with meeting rooms, event spaces, or significant corporate business operate in a very different rhythm to pure leisure properties.
Sales and catering systems manage group blocks, contracts, function space, banquet event orders, and billing. Without them, teams rely on spreadsheets and email chains, which inevitably leads to mistakes.
For properties in this category, these systems are not optional. They are foundational.
Revenue Management, Rate Intelligence, and Forecasting
Revenue management systems sit firmly in the zeitgeist, particularly for mid-to-large hotels.
These platforms analyse historical data, booking pace, and market conditions to suggest pricing decisions. When implemented correctly and fed with clean data, they can materially improve performance. When layered onto poor data or inconsistent processes, they add complexity without benefit.
Smaller hotels can often achieve excellent results through disciplined pricing strategy and market awareness alone. Larger hotels, with multiple segments and channels, benefit more from automation and forecasting.
Business Intelligence and Data Aggregation
As hotels accumulate more systems, the question becomes how to see the whole picture.
Business intelligence platforms aggregate data from PMS, POS, accounting, marketing, and distribution into dashboards that allow owners and managers to understand performance without juggling multiple reports.
In 2026, this layer is becoming increasingly important, particularly as AI-driven insights begin to surface patterns humans would otherwise miss.
Workforce, Energy, and Emerging Systems
Labour management systems help hotels forecast staffing needs, manage schedules, and control costs without sacrificing service quality. With labour remaining one of the largest expenses in hospitality, these tools are gaining attention.
Energy management and IoT systems allow hotels to control lighting, air conditioning, and utilities based on occupancy. For resorts and larger properties, the savings can be significant, while also supporting sustainability goals.
Mobile keys, digital signage, in-room guest portals, spa and activity management platforms, inventory and procurement systems, cybersecurity tools, and automated marketing platforms all sit within the modern hotel tech ecosystem. None are universally required, but all are increasingly common depending on property size, complexity, and strategy.
Why Context Matters More Than Trends
A 20-room boutique hotel does not need the same technology stack as a 300-room resort with multiple restaurants, a spa, and conference facilities. One size has never fitted all in hospitality, and technology is no different. The biggest mistake owners make is buying systems because they are fashionable, rather than because they solve a specific problem.
Below is an updated conclusion section you can drop straight into the article. It keeps the same calm, owner-level tone, but finishes with a clear summary table that helps non-technical readers quickly see what matters for their size of hotel, how critical each system is, and examples they can explore.
Bringing It All Together: What Systems Matter for Which Hotels?
After working with hotels of all sizes, I’ve learnt that most owners don’t actually want more technology, they want confidence. Confidence that they are not missing something critical, and confidence that they are not wasting money on systems they don’t really need yet. One of the simplest ways to achieve that clarity is to step back and look at the entire landscape in one place.
The table below is not a shopping list. It is a decision framework. It shows how different categories of systems typically apply to small, medium, and large hotels, and whether they should be considered optional, recommended, or genuinely essential. Every hotel is different, but patterns do emerge.
Hotel Technology Landscape Summary (2026)
| System Category | Small / Boutique | Medium Hotel | Large / Resort | Typical Priority | Example Systems |
| Property Management (PMS) | ✓ | ✓ | ✓ | Essential / Critical | Cloudbeds, Oracle OPERA, Shiji |
| Channel Manager | ✓ | ✓ | ✓ | Essential / Critical | STAAH, SiteMinder |
| Direct Booking Engine | ✓ | ✓ | ✓ | Essential / Critical | PMS-native, Integrated platforms |
| Payment Gateway | ✓ | ✓ | ✓ | Essential / Critical | Stripe, Red Dot Payment |
| Accounting Software | ✓ | ✓ | ✓ | Essential / Critical | Xero, QuickBooks |
| POS (F&B / Outlets) | Optional | ✓ | ✓ | Recommended → Essential | Lightspeed, Poster, Micros |
| Guest Messaging / CRM | Optional | ✓ | ✓ | Recommended | WhatsApp/SMS, PMS tools |
| Reputation Management | Optional | ✓ | ✓ | Recommended | Review aggregation platforms |
| Housekeeping & Maintenance | Optional | ✓ | ✓ | Recommended → Essential | HotSOS, Optii, Quore |
| Revenue Management (RMS) | Optional | Optional | ✓ | Scale Dependent | Duetto, IDeaS |
| Rate Shopping / Intel | Optional | ✓ | ✓ | Recommended | Competitive pricing tools |
| Sales & Catering / Groups | Not needed | Optional | ✓ | Essential (if Events) | S&C / BEO platforms |
| Business Intelligence (BI) | Optional | ✓ | ✓ | Recommended → Essential | Data aggregation tools |
| Workforce & Scheduling | Optional | Optional | ✓ | Recommended | Labour planning platforms |
| Energy & IoT Management | Optional | Optional | ✓ | Recommended | Energy optimisation systems |
| Spa / Activities Mgmt | Optional | Optional | ✓ | If Applicable | Spa booking tools |
| Inventory & Procurement | Optional | Optional | ✓ | Recommended | Stock & purchasing platforms |
| Cybersecurity & PCI Tools | ✓ | ✓ | ✓ | Essential / Critical | Tokenisation platforms |
| Automated Marketing / AI | Optional | ✓ | ✓ | Recommended | CRM-linked automation |
How to Use This Table (Without Overthinking It)
If you run a small or boutique hotel, your focus should be on a clean core: PMS, distribution, payments, accounting, and a simple way to communicate with guests. Anything beyond that should be added only when it clearly saves time or increases revenue.
If you operate a medium-sized hotel, complexity starts to creep in. This is where housekeeping systems, CRM, POS integration, and better reporting begin to justify themselves.
If you manage a large hotel or resort, the question is no longer whether you need certain systems, but how well they are integrated. At scale, fragmented technology quietly drains profit. The most important thing to remember is this: technology should follow your operation, not the other way around.
A Final Word
There is no prize for having the most software. The goal is to have the right software, working quietly in the background, freeing your team to focus on guests and giving you clarity as an owner.
At The Percentage Company, we help hotels step back, assess what they actually need, and build a technology ecosystem that fits their size, ambition, and budget — without jargon, pressure, or unnecessary complexity.
If you’d like help reviewing your current setup or planning your 2026 technology roadmap, we’re always happy to talk.

Written By: Edward Kennedy
Co-Founder & Director at The Percentage Company. I started working on websites in 1997 and have been a full-time techie since 2001. I’m committed to leveraging the latest technologies and digital marketing techniques to drive efficiency & improve online sales for our hotel clients. I have a 20+ year track record of success in growing independent hospitality & real estate brands.






