Digital Marketing Strategies to Boost Long-Term Rental in Thailand

Thailand’s thriving property rental market offers unique opportunities for owners and property managers, especially in the growing segment of long-term stays. As more digital nomads, remote workers, retirees, and winter travelers seek extended vacations or semi-permanent living arrangements, the demand for well-positioned, digitally discoverable rental properties continues to grow.

But how can you rise above the noise and attract these long-stay guests? The answer lies in a targeted, data-driven digital marketing approach designed to optimize visibility, increase trust, and ultimately drive direct bookings. Whether you’re marketing a single condo in Phuket or managing an entire portfolio of serviced apartments in Bangkok, the strategies outlined here will help turn views into inquiries, and inquiries into profitable long-stay bookings.

This guide covers:

Why long-term rentals require a different marketing approach
Optimizing your listings for SEO
Building a strong direct booking funnel with instant confirmation
Running effective ad campaigns (Google, Meta, Yandex)
Leveraging reviews and reputation
And how tools like The Percentage Company’s long-stay and short-stay hybrid Booking Engine can simplify and scale your efforts

The Rise of the Long-Stay Guest in Thailand

Post-COVID travel behavior, visa options like the LTR (Long-Term Resident) visa, and the rise of the “work-from-anywhere” lifestyle have all contributed to Thailand becoming a global hotspot for extended stays. This guest type is often more valuable than short-term guests as they stay longer, cost less to acquire, and bring stable income.

But long-stay travelers research differently than tourists. They compare cost-of-living, amenities, internet speed, safety, and lifestyle. They spend more time reading reviews, checking photos, and looking for transparent, upfront pricing.

This shift means that marketing long-stay rentals isn’t just about availability or flashy photos. It’s about clear information, trust-building, and discoverability, especially across digital channels.

Step 1: Nail the Foundation – Optimize Your Rental Listings for Search Engines

Whether you list on Airbnb, your own website, or both, SEO (Search Engine Optimization) is your number one tool for being found by travelers on Google and inside booking platforms.

Local & On-Site SEO for your own website

If you’re serious about attracting direct bookings, your website needs to be more than a digital brochure. Here’s how to optimize it:

Target Long-Stay SEO Keywords
Write Optimized Content
Mobile-Friendly Design
Structured Data & Schema Markup

Listing Platform / OTA SEO (Airbnb, Booking.com, etc.)

Even if you don’t rely solely on OTAs, these platforms can feed your funnel. Ensure that you:

List amenities that matter to long-stay guests
Regularly update your calendar and pricing to boost visibility
Reply to inquiries quickly

Step 2: Build a Funnel That Converts Browsers to Bookings

With traffic flowing, you now need to convert that interest into revenue.

Highlight Long-Stay Benefits on Your Website

Make it clear you cater to this audience:

“Book Monthly and Save Up to 40%”
“All-Inclusive: Wi-Fi, Utilities, Cleaning”
“No Deposit, Flexible Contracts”

Add trust-building elements:

Verified reviews
Guest testimonials
Local area guides
Video walkthroughs

Use The Percentage Company’s Hybrid Booking Engine

Our hybrid short-stay and long-stay booking engine was built exactly for this situation. It allows you to:

Accept both nightly and monthly bookings on one platform
Show different rates and cancellation policies per stay type
Offer extras (airport pickup, scooter rental, coworking access)
Connect easily with your website and CRM

It’s a modern solution tailored for today’s hybrid rental reality in Thailand.

Step 3: Paid Ads That Target Long-Stay Renters (Without Wasting Budget)

Smart paid advertising can put your property in front of high-intent users at just the right time.

Google Ads (Search & Display)

Use geo-targeting to show ads in key source markets (e.g., Germany, Russia, Australia)
Split-test different headlines (“Long-Term Deals vs. Digital Nomad Retreat”)
Run remarketing campaigns to bring back visitors who didn’t book

Meta Ads (Facebook & Instagram)

Focus on lifestyle-driven messaging to show your rooms, pool, coworking space and promote blog content or special deals (“Live in Thailand for a Month – Starting from ฿18,000!”)

Don’t Forget Yandex (for Russian Travelers)

If you’re in Pattaya, Phuket, or Samui, Russia is a core market. Yandex Ads let you appear in Russian search results and maps where Google doesn’t dominate.

Step 4: Build Trust With Reviews, Social Proof & Partnerships

Long-stay guests want reassurance—especially those booking from another country.

Encourage every guest to leave a review (incentivize if needed)
Add Google Reviews or Trustpilot widgets to your site
Partner with coworking spaces, yoga studios, or international schools
Share user-generated content on social media (e.g., “Meet our guest Maria from Berlin, who stayed 3 months”)

Step 5: Keep Guests Coming Back With Loyalty and Referral Programs

Lifetime value is key. It’s far easier to rebook a happy long-stay guest or get a referral than win over a stranger.

Ideas:

Offer discounted return stays
Provide referral codes for friends
Email past guests about new locations or seasonal deals

Use a CRM (Customer Relationship Management system) to track your leads, guests, and communications. This can be tied into The Percentage App built-in booking engine member program, for seamless guest nurturing.

Bonus Tips: Stay Legal and Appealing

Be clear on what your long-stay terms include (utilities, cleaning, taxes)
Ensure you’re compliant with Thailand’s rental and visa laws
Promote nearby visa agents, coworking hubs, international schools—this adds value to your property for long-stayers

By combining these strategies—and with the right tools—you can make your property not just visible, but desirable to the long-stay market.

Ready to Grow Your Long-Stay Bookings?

The Percentage Company offers a complete solution for property owners and managers in Thailand. Our hybrid long-stay/short-stay booking engine, combined with smart digital marketing services, helps you get more bookings, reduce reliance on OTAs, and increase profitability.