Social Media Marketing (SMM) is the use of social media platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn and others to promote a product, service or brand. Just like your website, your social media accounts are often the first point of contact customers have with your business and help influence potential customers decision whether to book with you or not.
Whether you are a social media user or not, studies show that Social Media platforms play an integral role in travel and hospitality decision making process. Social media is often one of the first places people go in this digital age to find information or inspiration, so the question is, can your business afford not to have a strong presence on social media?
People are spending increasing amounts of time on their smartphones and on social media platforms, so if used correctly, social media marketing can give you unparalleled access to customers, if you are able to get their attention.