Duration: 2025 – Present
Pink Residence is a distinctive accommodation property in Chalong, Phuket, well positioned to serve both leisure and longer-stay guests in a growing area of the island. As a new client, Pink Residence partnered with The Percentage Company to build a complete commercial and technology foundation designed to maximise direct, profitable bookings.
For an independent property in a developing area, the difference between sustainable profitability and constant margin pressure often comes down to how bookings are captured. Pink Residence needed to establish strong direct channels and the systems to support them, rather than building a business dependent on OTA commissions. Their objectives included:
- Establishing a high-converting direct booking channel as the core of the property’s distribution.
- Deploying a property management system to streamline daily operations.
- Implementing a revenue and OTA management strategy that protects margin while maintaining visibility.
- Building the digital marketing presence to drive direct demand in a competitive market.
The Percentage Company is delivering a full-service engagement for Pink Residence, covering custom website design and development, integrated booking engine deployment, Cloudbeds PMS implementation, and complete OTA and revenue management. Our model places the direct channel at the centre of the property’s distribution strategy, with OTAs used deliberately for reach rather than relied upon by default. The technology stack gives Pink Residence the operational visibility and pricing control that independent properties often lack.
This is a comprehensive partnership spanning technology, distribution, revenue management, and digital marketing. The Percentage Company brings to Pink Residence the same full-stack commercial discipline applied across our Phuket portfolio, built to help independent properties compete and win on their own terms.
Pink Residence is a new partner, and we look forward to sharing performance results as our work together matures.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
