Duration: 2025 – Present
WOW Phuket operates a growing collection of accommodation properties across Phuket, serving both leisure travellers and longer-stay guests. The company engaged The Percentage Company to manage its complete commercial strategy, encompassing revenue management, OTA optimisation, website development, and direct marketing.
Managing multiple distribution channels across a portfolio requires constant optimisation to maximise occupancy without sacrificing profitability. WOW Phuket required a coordinated strategy capable of improving revenue performance while simultaneously growing direct bookings. Their priorities included:
- Optimising OTA performance across multiple channels.
- Implementing professional revenue management practices.
- Creating a modern website that drives direct reservations.
- Building a direct marketing programme that reduces commission dependency.
The Percentage Company provides full commercial management for WOW Phuket, combining strategic revenue management, OTA optimisation, website development, and integrated direct marketing. Pricing, promotions, and distribution are continually refined to maximise revenue, while digital marketing and the direct booking experience work together to increase the proportion of commission-free reservations.
This partnership spans revenue management, OTA management, website development, and digital marketing. By managing both distribution and demand generation through a single team, WOW Phuket benefits from a unified commercial strategy designed to maximise profitability across every sales channel.
WOW Phuket is a new partner, and we look forward to sharing performance results as our work together matures.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
