Best Ticketing Platforms in 2025 & where The Percentage App fits in

Choosing a ticketing platform isn’t just about price (or at least it shouldn’t be), it’s about functionality, flexibility, integrations, and how well the system supports your business model. For organisers of events, concerts, theatres, stadiums, attractions, tours, excursions, and experience-based activities, the right platform can mean the difference between seamless operations and constant manual work.

In this article, we compare the 15 leading ticketing and event platforms used in Thailand and internationally. We look at their strengths, unique features, and best-fit use cases, and we’ll also explain why The Percentage App stands out for certain types of businesses that need deep operational integrations and white-label control.

(Note: This comparison is based on verifiable product features and published information. Every platform here has its place, the goal is to help you make the best choice for your specific operational needs based on my experience.)

What event & ticket booking platforms are we comparing?

Here are the 15 selected systems or platforms designed to help manage ticketed events and venues (including our own system, The Percentage App: 

• The Percentage App
• Megatix (Thailand)
• Eventpop
• Ticketmelon
• Thai Ticket Major (TTM)
• Eventbrite
• Ticket Tailor
• Eventzilla
• Showpass
• Ticket2U
• Cvent
• ZipEvent
• EventPass
• Vendly
• WooCommerce (with Event/Ticketing plugins).

These cover everything from local Thai marketplaces and cashless festival systems to enterprise-grade event software and embedded white-label ticketing engines.

How are we comparing these systems?

Rather than naming a “winner,” this guide highlights which type of organiser benefits most from each system. We will compare across these key dimensions:

• Target market & scale – from small tours to large arenas and festivals
• White-labeling & branding – ability to embed checkout and keep your brand front and center
• Integrations & ecosystem – CRM, accounting, marketing, payment, and POS compatibility
• Onsite operations – check-in, turnstiles, scanning, cashless, and RFID tools
• Pricing & fees – per-ticket, subscription, or hybrid models
• Analytics & data – dashboards, reports, BI export options
• Regional/local strengths – Thai language, LINE integration, local payment channels
• Advanced features – seat mapping, add-ons, cross-sells, upsells, capacity control, group bookings

Get to know the different platform options

Here is an introduction to the each of the 15 highlighted systems and solutions based on our research:

Megatix (Thailand)

Megatix positions itself as a modern, organiser-focused platform with tools for event creation, analytics, and customised sales pages. It’s commonly used for lifestyle events and regional festivals where organisers want an easy-to-manage platform with Thai language support and local payment options. (Megatix site describes organiser features and event discovery tools.).

When to pick Megatix: Local promoters who want a Thai-language platform with fast setup and built-in event discovery.

Eventpop

Eventpop is an all-in-one Thai platform often used for concerts, festivals and pop culture events. It offers event pages, ticketing, promotions and a help/creator centre aimed at Thai organisers. It excels where a strong local marketplace and marketing tools (social integrations, promos) are important..

When to pick Eventpop: Events that want strong Thai-market distribution and local audience engagement.

Ticketmelon

Ticketmelon is positioned as an “end-to-end” event tech platform with white-label microsites, box office, cashless payments and in-event digitisation (e.g., wristband/cashless). It is used heavily for larger brand activations and festivals where organisers want digital engagement and onsite technology (cashless, scanning, staff tools). Ticketmelon’s organizer pages highlight white-label and in-event tech features.

When to pick Ticketmelon: Medium-to-large events, music festivals, or brand activations needing integrated cashless or wristband tech.

Thai Ticket Major (TTM)

TTM (ThaiTicketMajor) is a long-standing national ticketing giant in Thailand with deep market penetration for concerts, movies, sporting events, and large shows. This is the platform to use if you need wide local distribution across retail points and consumer trust for big entertainment events.

When to pick TTM: Large-scale shows, concerts, and sports where national reach and established brand trust are priorities.

Eventbrite

Eventbrite is a global, general-purpose platform known for powering everything from tiny meetups to festivals. It’s accessible, integrates with many marketing and analytics tools, and offers standardized features like reserved seating, analytics and mobile check-in. Eventbrite’s pricing and plan structure (Essentials, Pro, Premium) and its published fee structure make it a popular pick for organisers who want a plug-and-play global solution.

When to pick Eventbrite: Small to medium organisers needing a global audience and an easy plug-and-play setup.

Ticket Tailor

Ticket Tailor’s main selling point is its pricing model — low and flexible fees (flat per-ticket or subscription-style) and strong support for embedding widgets and white-label checkouts. The platform emphasizes keeping fees low and simplicity of use (and provides a free tier for the first few tickets). If your primary constraint is cost and you want a clean embed on your site, Ticket Tailor is a top contender..

When to pick Ticket Tailor: Budget-conscious organisers, small theatres, community events, and tours.

Eventzilla

Eventzilla is an all-rounder for registrations, virtual & hybrid events, ticketing and simple website/event microsites. It’s used for conferences, webinars and multi-session events because of its session/exhibitor/speaker tools and virtual event add-ons. It also provides a simple app for onsite management.

When to pick Eventzilla: Organisers needing session management or hybrid event support.

Showpass

Showpass combines ticketing with marketing tools and some flexible customer payment options (e.g., payment plans). It’s used in North America and internationally for a mix of events, offering box-office features and distribution channels. Showpass positions itself around user experience for buyers and revenue tools for organisers.

When to pick Showpass: Promoters wanting a seamless checkout experience and revenue-boosting tools.

Ticket2U

Ticket2U is strong on onsite operations — QR scan check-in, kiosks, facial recognition, turnstile control, and theme-park style capacity management. It’s often chosen for attractions, parks, and events that require robust onsite infrastructure and hardware integrations. Ticket2U also advertises white-label options and direct settlement/payment options.

When to pick Ticket2U: Venues and attractions needing hardware integration, turnstile control, and real-time capacity management.

Cvent

Cvent is the enterprise heavyweight for corporate events, meetings, venue sourcing and conference management. It’s an end-to-end meetings and events platform with budgeting, RFP/venue sourcing, and complex registration flows — used heavily by associations, large corporations and enterprise event teams. Cvent is about scale, process and procurement integration.

When to pick Cvent: Corporate and institutional event organisers who need enterprise workflow control.

ZipEvent

Zipevent is a local Thai platform with strong local features: LINE integration, local payment systems, add-ons, merchandising, and quick microsite creation. It’s positioned to be very usable by Thai organisers (concerts to workshops) and emphasises quick launch and local payment methods. (Zipevent blogs list local ticketing features.).

When to pick ZipEvent: Thai organisers wanting easy setup and integrated local marketing tools.

EventPass

EventPass is an app-centric Thai platform that focuses on discovery, mobile ticketing and organiser tools. It’s used to promote events and provide mobile passes to attendees; EventPass also targets trade shows and exhibitor features in its history.

When to pick EventPass: Trade fairs, expos, and local events prioritizing app-based discovery and attendance management.

Vendly

A newer Thai entrant offering a clean, digital-first ticketing solution with social media integration and easy event setup.

When to pick Vendly: Small events or tours that want quick setup and strong mobile/social experience.

WooCommerce (with Event/Ticketing Plugins)

WooCommerce is a widely-used eCommerce plugin for WordPress, and it can be extended via additional plugins or add-ons to support ticket sales, event registration and QR-code check-in. For example, the “Tickets for WooCommerce” add-on (Event Tickets Plus) allows you to sell tickets entirely within your WooCommerce-site.

When to pick WooCommerce: Attractions, workshops, or tours that already run a WordPress site and want to sell tickets directly with full branding control.

The Percentage App

The Percentage App is a next-generation, fully customisable ticketing and booking engine designed for businesses that want complete control over branding, data, and sales channels. Unlike global ticket marketplaces, The Percentage App is embedded directly into the organiser’s website, ensuring a seamless user experience and 100% brand ownership. It supports advanced features such as seat maps, agent management, coupon codes, channel integrations, real-time reporting, and multi-currency payments — all within a single dashboard.

When to pick The Percentage App: Ideal for venues, attractions, tour operators, or event organisers that want a private-label solution offering high customisation, direct sales control, and deep integration with CRM, accounting, and marketing tools.

Key Feature Spotlight

Different businesses have different requirements, so that’s why there is no one-size-fits-all solution, but let’s have a look at some of the key requirements or features that we get asked about most often and compare to the other solutions available in our list above.

1. White-Labeling & Branding

If you want to keep customers on your own website with your own branding and fully control the design and checkout flow:

• Top white-label platforms: The Percentage App
• Marketplace-first: Eventpop, Megatix, and TTM focus on public discovery, not brand embedding.

Takeaway: For organisers that prioritize brand experience (tours, shows, attractions), a white-label engine like The Percentage App offers full design and data ownership.

2. Integrations & Ecosystem

If you need to integrate the ticket management platform with an external system: 

• Global players (Eventbrite, Cvent) integrate with CRMs and marketing systems.
• Thai platforms offer local payment and LINE integrations.
• The Percentage App goes further, built to connect directly with CRM, POS, accounting, email marketing, payment, and marketing automation systems.

Takeaway: For operators managing both online and on-site sales (theatres, attractions, tours), integration depth matters more than marketplace visibility.

3. Onsite Operations

If you want to make your onsite operations easier: 

• Ticket2U and Ticketmelon shine for RFID and turnstile solutions.
• The Percentage App supports both digital and physical check-in modes, allowing you to handle stadium gates, theatre entrances, or excursion meeting points seamlessly.

Takeaway: For attractions and tours, unified ticket validation and hardware compatibility is key, something The Percentage App was designed to handle.

4. Analytics & Reporting

Most tools have basic dashboards, but only a few offer real-time BI exports. The Percentage App allows you to potentially integrate with your BI tool or use our native reports for data pipelines for reporting, settlements, and cross-channel sales, allowing managers to see per-agent, per-channel, or per-location revenue in one dashboard.

Takeaway: For experience-based operators running multiple tours or venues, unified analytics are essential.

5. Pricing Models

If you are making a decision based on the price point, there’s a wide range of different pricing models from fixed fees to commissions to a mix of the 2:

• Low-cost / flat fee: Ticket Tailor, WooCommerce
• Commission-based: Eventpop, Megatix, TTM, Eventbrite, The Percentage App
• Enterprise pricing: Cvent, Ticketmelon

The Percentage App uses a competitive flexible commission based model depending on whether you need API integrations, agents, or on-site sales features, transparent and scalable with no setup fees. Get in touch for a custom quote for your business.

6. Regional Features

If you need some specific regional focused features:

• Thai-first systems like Eventpop, Megatix, Zipevent dominate the local market.
• The Percentage App system supports English, Thai, Russian, and 18 other languages, multi-currency payment gateways and is ideal for tour and experience providers selling to both locals and foreign travelers.

Who should choose what?

As I mentioned, there is no one-size-fits-all in the software world, here are my recommendations for who each of these systems work best for: 

1) Small promoters, community events, charities

• Best choices: Ticket Tailor, Eventbrite, Eventzilla
• Why: Low setup friction, low fees or low-cost tiers, easy embeds, simple check-in apps.

2) Festivals, brand activations, events with onsite tech (cashless/wristband)

• Best choices: Ticketmelon, Ticket2U
• Why: In-event digitisation, cashless payments, RFID/wristband & kiosk capabilities.

3) Theme parks, attractions, venues needing turnstiles/park management

• Best choices: Ticket2U and specialised attraction management systems
• Why: Direct hardware and capacity management integrations.

4) Corporate conferences, associations, procurement-driven programmes

• Best choices: Cvent, Eventzilla (for smaller enterprise programme)
• Why: Complex registration flows, RFP/venue sourcing (Cvent), budgeting and approvals.

5) Thai-market consumer events (concerts, shows)

• Best choices: Thai Ticket Major (TTM), Eventpop, Megatix, Zipevent
• Why: Local retail distribution, consumer trust, LINE & Thai payment integrations.

6) Businesses that need bookings + operations + finance + channel management

• Best choice: The Percentage App
• Why: The Percentage App is designed from the ground-up to make things easy to manage. From booking management to agent management to deep integrations across CRM, email marketing, POS, accounting, payments and channel manager. Our ecosystem allows you to bring order to your tech-stack, increase sales and drive efficiency.

Why The Percentage App is the Best Fit these types of Business

Given all the available options, here’s how The Percentage App stands apart from other ticketing and booking platforms:

• Unified booking for tickets, tours, and accommodation – Most ticketing systems focus only on events. The Percentage App handles hotels, hostels, serviced apartments, tours, and activities, potentially allowing you to bundle room + tour / activity / show in one seamless engine. This is especially valuable for hospitality and travel operators managing mixed inventory.
• Deep integrations for complex operations – If your business runs multiple venues, packages, and connected systems (POS, accounting, channel managers), you need a platform built for operational depth, not just ticket checkout. The Percentage App was designed from day one to integrate deeply across your ecosystem.
• White-label control and full data ownership – You control the brand experience,  from embedded booking flows to CRM and financial integrations. Unlike most global ticketing systems, The Percentage App doesn’t push its own branding or take over your customer relationship. You own the data, the experience, and the conversions.
• Built for hospitality and travel – Perfect for operators managing multi-venue portfolios, add-ons, upselling, and ancillary revenue streams like F&B or merchandising. Most ticket platforms optimize for one-time event sales, The Percentage App optimizes for your entire business model.
• Operational efficiency and easy reconciliation – Running separate systems for tickets and POS creates reconciliation headaches. The Percentage App unifies reporting, settlements, and data flows, dramatically reducing manual work and improving financial accuracy.
• Built for Real-World Operations – Tours, attractions, and venues don’t just sell tickets, they manage capacity, agents, transport, add-ons, and live check-ins. The Percentage App unifies all of that in one platform.
• Deep Integrations – Connect ticket sales with your CRM, POS, marketing automation, and accounting, so every sale, refund, and commission is automatically tracked and reported.
• Fully White-Label – Your brand stays front and center. Embed the checkout on your own website, send branded confirmations, and keep full control of customer data.
• Advanced Agent & Partner Management – Easily manage pricing, commissions, and agent performance, ideal for tour, activity, and excursion operators with reseller or affiliate networks.
• Flexible Pricing & Scalability – Whether you sell 100 or 100,000 tickets, The Percentage App scales with you. Flexible pricing, modules, and in-house API development team make it suitable for any operator ready to grow.

Final Thoughts

Every platform compared here excels in certain areas. If you’re a festival organiser, a corporate event planner, or a small workshop host, there’s likely a simple or enterprise option that fits your needs.

But if you’re in the business of running attractions, tours, excursions, activities, shows, or stadium events, where operations, ticketing, and agent management must work together, The Percentage App is purpose-built for you.

It bridges the gap between event ticketing and experience management, giving you the control, integrations, and scalability you need, all under your brand.

In summary: There is no one “best” ticketing platform for all scenarios. The ideal tool depends heavily on your business model, inventory complexity, brand/control needs, integrations required, onsite operations, hardware needs, regional payment/market considerations, and scale.

Reach out to us today for a free no-obligation system demo..