Duration: 2025 – Present
Rattana is an independent property in Chalong, Phuket, serving guests drawn to one of the island’s more authentic and well-connected districts. As a new client, Rattana engaged The Percentage Company to deliver a full commercial and technology infrastructure built around sustainable direct bookings.
Independent properties in Phuket frequently share the same underlying challenge: a strong product undermined by distribution that leaks margin to third-party channels. Rattana needed to build the systems and strategy that keep more revenue with the property. Their priorities included:
- Building a direct booking channel capable of reducing reliance on third-party agents.
- Implementing a property management system to streamline operations and reporting.
- Establishing a revenue and OTA management approach that balances visibility with profitability.
- Creating a marketing presence to attract direct, high-value guests.
The Percentage Company is delivering a complete full-service engagement for Rattana, including custom website design and development, booking engine integration, Cloudbeds PMS implementation, and full OTA and revenue management. The approach mirrors the model we have refined across independent Phuket properties: direct-first distribution, strategic OTA management, and a technology stack that gives the property genuine control over its pricing, availability, and performance data.
This is a full-stack partnership covering technology, distribution, revenue management, and digital marketing, coordinated through a single team. The Percentage Company works as an extension of Rattana’s own operation, bringing the commercial systems and expertise that allow an independent property to perform above its weight.
Rattana is a new partner, and we look forward to sharing performance results as our work together matures.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
