Meridian Cruise Bangkok
Duration: 2026 – Present
Meridian Cruise Bangkok offers guests a distinctive dinner-cruise experience along the Chao Phraya River, combining Bangkok’s iconic riverside scenery with an evening of dining and entertainment. As a new partner, Meridian Cruise Bangkok engaged The Percentage Company to deliver a complete ticketing, technology, and marketing solution, transforming how the business sells, manages, and grows its cruise experiences.
The Challenge
Dinner-cruise operators face a particular commercial challenge: demand is often strong, but the systems used to capture, process, and manage bookings can be fragmented across direct sales, agents, and operational teams. Meridian Cruise Bangkok needed an integrated platform that could support the full booking journey while reducing operational friction. Their goals included:
- Increasing direct website sales with online payment via Red Dot Payment.
- Implementing a reliable online booking and ticketing system to capture direct demand.
- Reducing dependency on third-party agents and the commissions they command.
- Building an attraction management software backbone to streamline operations and reporting.
- Establishing a marketing presence to drive awareness and direct sales for the cruise experience.
The Solutions
The Percentage Company is delivering a ticketing and digital solution for Meridian Cruise Bangkok, drawing on the same platform expertise behind our work with other leading Thai attractions. The engagement includes a custom-developed website, full ticketing and booking system deployment, attraction management software (AMS) integration, and a digital marketing programme designed to drive direct ticket sales. The system supports both online and agent-based sales channels, giving Meridian Cruise Bangkok a single, unified view of its bookings, revenue, and operational performance.
The Scope
This is a full-stack engagement combining technology, ticketing infrastructure, and marketing under one coordinated team. The Percentage Company brings to Meridian Cruise Bangkok the proven attraction and ticketing capability behind some of Thailand’s most successful entertainment venues, now applied to the dinner-cruise sector.
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