Duration: 2025 – Present
The Talay is a beachfront-oriented property bringing a refined sense of place to its coastal setting. As a new client, The Talay partnered with The Percentage Company to build a complete revenue and technology infrastructure designed to convert its natural appeal into a strong, direct-led booking business.
A property with genuine coastal appeal has every reason to command strong direct demand, provided the systems are in place to capture it. The Talay needed the full commercial foundation to ensure that demand translated into profitable, owned bookings rather than commission-heavy OTA reservations. Their goals included:
- Establishing a high-converting direct booking channel from the outset.
- Deploying a property management system to streamline operations.
- Implementing a revenue and OTA management strategy calibrated to seasonal coastal demand.
- Building the digital marketing presence to reach the right guests at the right time.
The Percentage Company is delivering a full-service engagement for The Talay, encompassing custom website design and development, integrated booking engine deployment, Cloudbeds PMS implementation, and end-to-end OTA and revenue management. Our strategy centres the direct channel as the property’s commercial foundation, with OTA presence managed to maintain reach without surrendering control of margin or the guest relationship. The technology stack delivers the real-time visibility and pricing agility that allow the property to respond to demand with confidence.
This is a comprehensive partnership spanning technology, distribution, revenue management, and digital marketing. The Percentage Company brings to The Talay the full-stack commercial discipline applied across our portfolio, built to help the property own its growth.
The Talay is a new partner, and we look forward to sharing performance results as our work together matures.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your real estate or villa rentals business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
