Content Marketing is a type of digital marketing involving the creation and sharing of videos, articles, photos or other online materials that are designed to drive user engagement and help stimulate interest in your business which also helps with SEO as a by-product.
Content Marketing is a medium-term strategy to generate evergreen/organic/free web traffic, by building trust and authority which improves SEO ranking with Google. Content Marketing also helps to create a “positive memory” of a brand by persistently providing interesting and engaging content to our potential guests. In short, content marketing is a marathon, not a sprint and we must create value for our website visitors before you are able to extract that value in sales.
There’s an adage in the digital marketing community that ‘content is king!’, this has never been more true! If your business can stand out from the crowd and capture the attention of your potential customers using engaging content, the chances of getting conversions increases exponentially. Therefore, if your text, image and video content marketing strategy is effective, your financial investment will generate significant ROI.