IT & Consultancy

Data & Analytics

Data & Analytics

Data & analytics refers to the qualitative & quantitative methods used to derive actionable insight into how your hotels website or marketing platforms are performing. In this new digital age, data is the new oil and experienced data analysts can harness that data to increase the likelihood of positive outcomes from your marketing efforts by taking the speculation out of running your marketing campaigns.

Analytics from tracking platforms such as Google Analytics, can provide your business with competitive advantage by allowing your hospitality business to focus financial and time resources where the most ROI can be achieved through a deeper understanding of your guests online behavior.

Why is data and analytics important?

Data is everywhere, hotels collect it without even knowing it and being able to aggregate this data to provide actionable insights can be the difference between online marketing success and failure. Having the right data and knowing how to analyze it is critical for any digital marketing team and allows you to make informed conversion rate optimisation decisions about how to make the most of your hotels marketing budgets and drive maximum return on your investment.

Data and analytics services
What is our approach to analytics?

What data & analytics do we use? Our experienced team of data analysts can help to gather the right data for your business allowing you to refine and improve your approach. We do not just obtain data from Google Analytics, we also obtain data from your hotel property management system, your restaurant POS and even social media accounts in order to find the right actionable data.

At The Percentage Company, we are process nerds and have created a effective approach to data and analytics based on our years of experience at hotels in Phuket and around the world, which give proven results.


We are a data-driven digital marketing agency based in Phuket Thailand and our approach is highly result orientated. We have wide-ranging experience in obtaining, extracting and interpreting key data points from multiple systems in order to provide valuable and most importantly, actionable data and analytics to give your business direction.

Get in touch with us to find out how we can help setup your data and analytics collection strategy to ensure that you are collecting the right actionable data and analytics to ensure that you are able to accurately track the performance and efficacy of your marketing campaigns.

Check out some of our Data & Analytics case studies below
Tell us about your business

For years, our team of online & digital marketing experts have helped clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.

Curious how much more revenue your hospitality business could be generating with the right revenue management, digital marketing & technology support? Complete the form below for your FREE no-strings-attached Proposal!