Patong Bay Hill: How this resort increased annual OTA room night sales 500% in just 2 years!

How this large family resort increased annual OTA room night sales 500% in just 2 years!

OTA & Revenue Management + Web Design & Development + SEO + PPC + Social Media

The Patong Bay Hill Resort located in the center of Patong, Phuket is a newly opened spacious family resort with 365 rooms close to the Beach of Phuket's busiest tourist hotspot. The Percentage Company provided a fully integrated e-commerce & digital marketing solution, including OTA & revenue management, web design, search engine marketing and more in order to maximize resort profitability. See some of our results below!

Client:Jimmy P Semaan
Industry:Hospitality / Travel
Date:2019 - 2021
Website:www.patongbayhill.com

11X

Room Revenue

Year-on-year OTA room revenue increased by 11 times.

5X

Room Nights

Year-on-year OTA room nights increased by 5 times.

50+ MB

Online Sales

50+ Million Thai Baht in online sales in 1st year.

+1000%

OTA Revenue

OTA revenue increased 10 times within 45 days.

What The Patong Bay Hill Resort has said about us

"The Percentage Company is Phuket’s best full-service digital marketing agency. Well informed on their niche business, the team is professional, dynamic and creative. Most importantly, they deliver superb results. I hired The Percentage Company to oversee the hospitality management, hotel room sales and marketing of Patong Bay Hill, an exclusive development with over 365 keys."

"Since then, sales for the property have been driven up and revenue at has consistently increased. I have been pleasantly surprised by the company’s smart, good strategies which bring effective results. If you are looking for a knowledgeable digital marketing agency with a lean team that keeps their finger to the pulse on changing world trends and quickly adapts their strategies, The Percentage Company truly delivers. I am extremely happy with their services, and would highly recommend them again and again."

Jimmy P Semaan / Managing Director / Club Unique

The Patong Bay Hill Resort internet online marketing

The Challenges & Objectives
Patong Bay Hill was a large (365 rooms) newly constructed property with very limited brand awareness & poor online distribution & limited direct sales, relying mostly on offline travel agents. The goal was to create a flexible, dynamic rate structure to allow space for a digital marketing strategy, which would then allow for the increase in online travel agent and direct website sales for the resort at a higher price point than the offline equivalent.

The Solutions & Results
The Percentage Company E-commerce & revenue managers created new rate structures, re-launched and optimised all online travel agent channel accounts along with a new high-converting website with custom booking engine solution, all managed and controlled by a newly installed Channel Manager solution. What were the results? Year-on-year OTA room revenue increased by 11 times with more than 50 Million THB generated in the 1st year of operation!