Duration: 2021 – 2023
Patong Bay Hill Resort, a newly opened and spacious family resort with 365 rooms, is located in the heart of Patong, Phuket, close to the island’s busiest beach and tourist hotspot. From 2021 to 2023, the resort partnered with The Percentage Company to implement a comprehensive e-commerce and digital marketing strategy, leading to an outstanding 500% increase in annual OTA room night sales within just two years.
As a large, newly constructed property, Patong Bay Hill Resort faced several key challenges:
Limited Brand Awareness: The resort was relatively unknown in the competitive Phuket market.
Poor Online Distribution & Direct Sales: Heavy reliance on offline travel agents led to reduced profitability and lack of pricing flexibility.
Inefficient Rate Structure: No dynamic pricing strategy to maximize revenue.
Objective: Develop a flexible, dynamic rate structure to support a robust digital marketing strategy, increasing OTA and direct website sales at higher price points.
To address these challenges, The Percentage Company implemented a fully integrated e-commerce & digital marketing solution, including:
OTA & Revenue Management: Created and optimized a new rate structure, re-launching and managing all OTA channels.
High-Converting Website & Custom Booking Engine: Developed a new sales website with a custom booking engine to boost direct bookings.
Search Engine Marketing (SEM) & Digital Advertising: Deployed targeted search engine marketing campaigns to drive high-quality traffic and conversions.
Channel Manager Implementation: Installed a centralized Channel Manager to streamline rate and availability management across multiple platforms.
The transformation led to exceptional growth and performance:
11X year-on-year OTA room revenue increase
50+ Million Thai Baht generated in the first year.
5X year-on-year OTA room nights increase
+1,000% OTA revenue growth within 45 days.
"The Percentage Company is Phuket’s best full-service digital marketing agency. Well informed on their niche business, the team is professional, dynamic and creative. Most importantly, they deliver superb results. I hired The Percentage Company to oversee the hospitality management, hotel room sales and marketing of Patong Bay Hill, an exclusive development with over 365 keys. Since then, sales for the property have been driven up and revenue at has consistently increased. I have been pleasantly surprised by the company’s smart, good strategies which bring effective results. If you are looking for a knowledgeable digital marketing agency with a lean team that keeps their finger to the pulse on changing world trends and quickly adapts their strategies, The Percentage Company truly delivers. I am extremely happy with their services, and would highly recommend them again and again."
Jimmy Semaan - Managing Director / Phuket Bay Group
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your Hotel or Resort business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
