Duration: 2021 – 2024
Patong Bay Residence is a newly refurbished 187-room family resort located in the heart of Patong, just minutes from the beach. Positioned in one of Phuket’s busiest tourist hotspots, the resort sought to enhance its online presence, optimize revenue streams, and streamline its operational systems. To achieve these goals, Patong Bay Residence partnered with The Percentage Company for a fully integrated e-commerce and digital marketing solution.
As a newly renovated property, Patong Bay Residence faced several challenges in an increasingly competitive market:
- Limited online visibility – The resort needed to establish a strong digital presence to attract more international guests.
- Revenue optimization – Implementing a dynamic pricing strategy was essential to maximizing profitability and occupancy.
- OTA dependency – Reducing reliance on OTAs by increasing direct bookings was a key priority.
- Outdated PMS & operational systems – The resort required an upgraded Property Management System (PMS) and Point of Sale (POS) system to enhance efficiency.
- Lack of a cohesive digital marketing strategy – The hotel needed a comprehensive approach to search engine marketing, digital ads, and email marketing.
To address these challenges, The Percentage Company implemented a full-suite digital transformation, including:
- Cloudbeds PMS Setup & Management – Upgraded and managed the resort’s Property Management System to improve booking efficiency and operational workflow.
- Hotel Booking Engine – Integrated a seamless, high-performance booking system to drive more direct reservations.
- OTA Management – Optimized listings, pricing, and availability across multiple Online Travel Agencies to maximize occupancy.
- Revenue Management – Developed and implemented dynamic pricing strategies to maximize revenue and profitability.
- POS Installation – Installed a modern Point of Sale system to streamline in-resort transactions and enhance the guest experience.
- SEO & Digital Ads – Executed a comprehensive search engine optimization (SEO) strategy and targeted digital advertising campaigns to increase visibility and direct traffic.
- Email Marketing – Designed and launched strategic email campaigns to engage past guests, promote special offers, and drive repeat bookings.
- Web Design & Web Support – Developed and maintained a user-friendly, high-converting hotel website to improve online engagement and direct bookings.
187 modern spacious rooms at in Patong.
115% increase in room revenue in year 2.
50% increase in average room rate in year 2.
43% increase in room night sales in year 2.
- Significant Increase in Direct Bookings – A notable rise in website-driven reservations, reducing OTA commissions.
- Enhanced Online Visibility – Improved search rankings, website traffic, and digital ad performance, leading to greater brand awareness.
- Maximized Revenue & Occupancy – Smart pricing strategies resulted in increased occupancy rates and higher revenue per available room (RevPAR).
- Seamless Operations & Guest Experience – The PMS and POS upgrades streamlined hotel management, allowing staff to focus on delivering exceptional service.
- Stronger Brand Positioning – Patong Bay Residence has now established itself as a well-known and sought-after resort on the outskirts of Patong.
"The Percentage Company is Phuket’s best full-service digital marketing agency. Well informed on their niche business, the team is professional, dynamic and creative. Most importantly, they deliver superb results. I hired The Percentage Company to oversee the hospitality management, hotel room sales and marketing of Patong Bay Residence, an exclusive development with over 365 keys. Since then, sales for the property have been driven up and revenue at has consistently increased. I have been pleasantly surprised by the company’s smart, good strategies which bring effective results. If you are looking for a knowledgeable digital marketing agency with a lean team that keeps their finger to the pulse on changing world trends and quickly adapts their strategies, The Percentage Company truly delivers. I am extremely happy with their services, and would highly recommend them again and again."
Jimmy Semaan - Managing Director / Phuket Bay Group
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your Hotel or Resort business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
