Duration: 2020 – 2023
Patong Center Hotel is a well-established 3-star resort located in the heart of Patong’s lively nightlife district. Known for its friendly atmosphere and prime location, the hotel sought to enhance its online presence, streamline operations, and drive more direct bookings. To achieve these goals, the hotel partnered with The Percentage Company for expert digital marketing, revenue management, and hotel technology solutions.
Despite its popularity, Patong Center Hotel faced several key challenges:
- High dependency on OTAs – The hotel needed to increase direct bookings to reduce commission costs.
- Lack of an optimized booking system – A user-friendly and efficient hotel booking engine was required to maximize conversions.
- Revenue optimization – Implementing a dynamic pricing strategy was crucial to improving occupancy rates and profitability.
- Operational inefficiencies – The hotel required a robust PMS (Property Management System) for seamless operations and financial management.
- Limited digital marketing efforts – SEO, digital advertising, and email marketing strategies needed to be improved to reach more potential guests.
To address these challenges, The Percentage Company implemented a full-scale digital transformation, including:
- Cloudbeds PMS Setup & Management – Installed and managed a cloud-based PMS to streamline operations, enhance guest management, and improve overall efficiency.
- Hotel Booking Engine – Integrated a high-performance booking engine to drive more direct reservations.
- OTA Management – Optimized listings, pricing, and availability across various OTAs to maintain competitive positioning.
- Revenue Management – Developed dynamic pricing strategies to maximize occupancy and revenue.
- SEO & Digital Ads – Improved search engine rankings and ran targeted advertising campaigns to increase online visibility.
- Email Marketing – Designed and executed email campaigns to engage past and potential guests, driving repeat bookings.
- Web Design – Developed a modern, mobile-friendly website to enhance the online user experience and encourage direct bookings.
- Accounting Interface Integration – Implemented an automated system to simplify financial reporting and management.
- Higher Direct Bookings – A substantial increase in direct reservations, reducing reliance on OTAs and lowering commission costs.
- Stronger Online Presence – Enhanced website performance, improved SEO rankings, and greater digital ad reach.
- Optimized Revenue Performance – Effective pricing strategies led to higher occupancy rates and maximized profitability.
- Streamlined Hotel Operations – Cloud-based PMS and accounting integrations improved efficiency, allowing staff to focus more on guest satisfaction.
30 well located rooms in Patong.
Average annual resort occupancy of 81%.
79% occupancy by 2nd month of opening.
128% Room Revenue Increase vs previous period.
"I have been working with Percentage Company since 2020, and they handle the marketing for our hotel business. They are, without a doubt, one of the best marketing agencies in Phuket. Edward and his team are exceptionally professional and efficient in what they do. They have simplified everything for our business, and our room rates and occupancy have consistently improved year after year. You will not be disappointed. Thanks again to Edward and the Percentage Company team!"
JJ James - Owner, The Patong Center Hotel Phuket
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
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