What is our approach to online PR and Branding?
If you would like your hotel to be a digital market leader in Phuket, it is essential that you cultivate your brand’s story and build your online presence. Online PR should focus on the functional and emotional aspects of your brand and highlight the features and benefits of your hotel, relative to the competition, which if well executed, helps transform your brand into the best possible version of itself.
We use the latest research and analytical techniques to develop pro-active strategies which help project the look, feel and tone of the brand and communicate with your target audience.
Here are some of the areas where our experiencing brand marketing managers focus:
- Monitor your Brand - In order to react to positive or negative brand feedback, you must first monitor the online conversation.
- Follow Brand Guidelines - Ensure that you are projecting a consistent and memorable brand identity that sets you apart from the competition.
- Lead the Discussion - Join the online conversation about your brand and positively react and respond to the feedback.
- Utilize Brand Management Tools - There is a wealth of tools available to help manage your brand online including Google Alerts, Hootsuite and many more.
- Be the center of attention - Get your name out there and keep it there!
- A social revolution - Use social media to engage your customers
- It is all about who you know - Build a network of people to help
