A guest planning a trip to Phuket today might never type a word into Google. They open ChatGPT, or they ask Google’s AI directly, and they say something like “find me a quiet boutique hotel near a good beach in Phuket,…
Hotel SEO in 2026: Why AEO and GEO Matter More Than Rankings
For most of the last two decades, hotel SEO meant one thing: getting your website to rank on the first page of Google for the searches your guests were typing. Rank well, earn the click, win the direct booking. I’ve built…