After more than 20 years in hospitality technology and revenue management, I’ve seen hotels spend aggressively to acquire new guests, and almost nothing to bring them back. In 2026, that’s not just inefficient. It’s one of the most expensive mistakes a…
How to Increase Direct Bookings for Hotels by 30% (AI Strategy 2026)
There’s a number that stays with me from my years working across hotel operations in Thailand: 80. As in, 80% of a property’s bookings flowing through OTAs, each one carrying a commission of 15 to 25%. It’s a number I’ve seen…
Hotel Technology in Thailand: The Complete AI Guide for 2026
After more than twenty years working in hotel operations, revenue management, and hospitality technology, across multiple markets, multiple property types, and more tech migrations than I care to count, I’ve grown rather cautious about the word “transformation.” Transformation gets used a…