From time to time in this industry, you become aware that the ground beneath your feet has shifted. Not gradually, but decisively. I felt it when online booking engines arrived, again when the OTAs reshaped distribution, and again with the rise…
How AI Upselling Increases RevPAR for Independent Hotels
Most hotels treat the booking as the finish line. The guest reserves a room, the confirmation email goes out, and everyone moves on to the next reservation. After twenty years in hospitality revenue management, I’ve come to see that moment very…
Dynamic Pricing for Hotels: How AI Sets the Right Rate Every Night
After more than twenty years working in hotel revenue management and distribution across Thailand and Southeast Asia, I can tell you the single most expensive habit in this industry: setting a rate in January and leaving it there until something forces…
How Percentage AI Works: A Complete Guide for Hotels
After more than twenty years working in hotel distribution, revenue management, and hospitality technology, I’ve come to a fairly direct conclusion about where the next decade of competitive advantage in our industry is going to come from. It’s not going to…
Why We Built Percentage AI (And Where Hospitality Is Going)
From time to time in business, you become aware that the ground beneath your feet is beginning to shift. Not gradually, but decisively. I’ve felt that twice in my career so far. The first time was around 2003, when it became…
Inside Percentage AI: How the Booking Engine, CRM and AI Work Together
After more than twenty years working with hotel technology stacks, I’ve come to a fairly settled view on how most hotels lose money on systems. It’s not the cost of the software. It’s the cost of the gaps between the software….
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…
Booking by Chat: AI-Powered LINE Integration for Hotels & Tickets
In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…
Multi-Language AI for Hotels: Capture Chinese, Russian & Global Guests
From time to time, a commercial opportunity sits in front of a hotel in plain sight, and the hotel does nothing with it because the solution feels complicated. Multilingual guest communication has been that opportunity for most independent hotels in Thailand…
Conversational AI for Hotels: Why Chatbots Are Dead (2026 Guide)
There’s a moment in every technology cycle when the old thing stops being an option and becomes a liability. For hotel chatbots, that moment has arrived. I’ve spent more than twenty years working in hospitality technology, from property management systems and…