Staffing is the conversation that keeps hotel owners in Thailand awake at night, and it has been getting harder for years. Good people are difficult to find and harder to keep, wages are rising, and the work itself, particularly the administrative…
How to Get Your Hotel Found on AI Search: A Practical Guide for Thai Properties
A guest planning a trip to Phuket today might never type a word into Google. They open ChatGPT, or they ask Google’s AI directly, and they say something like “find me a quiet boutique hotel near a good beach in Phuket,…
Hotel SEO in 2026: Why AEO and GEO Matter More Than Rankings
For most of the last two decades, hotel SEO meant one thing: getting your website to rank on the first page of Google for the searches your guests were typing. Rank well, earn the click, win the direct booking. I’ve built…
The Future of Hotel Revenue Management: AI and Automation
From time to time in this industry, you become aware that the ground beneath your feet has shifted. Not gradually, but decisively. I felt it when online booking engines arrived, again when the OTAs reshaped distribution, and again with the rise…
How AI Upselling Increases RevPAR for Independent Hotels
Most hotels treat the booking as the finish line. The guest reserves a room, the confirmation email goes out, and everyone moves on to the next reservation. After twenty years in hospitality revenue management, I’ve come to see that moment very…
Dynamic Pricing for Hotels: How AI Sets the Right Rate Every Night
After more than twenty years working in hotel revenue management and distribution across Thailand and Southeast Asia, I can tell you the single most expensive habit in this industry: setting a rate in January and leaving it there until something forces…
How Percentage AI Works: A Complete Guide for Hotels
After more than twenty years working in hotel distribution, revenue management, and hospitality technology, I’ve come to a fairly direct conclusion about where the next decade of competitive advantage in our industry is going to come from. It’s not going to…
Why We Built Percentage AI (And Where Hospitality Is Going)
From time to time in business, you become aware that the ground beneath your feet is beginning to shift. Not gradually, but decisively. I’ve felt that twice in my career so far. The first time was around 2003, when it became…
Inside Percentage AI: How the Booking Engine, CRM and AI Work Together
After more than twenty years working with hotel technology stacks, I’ve come to a fairly settled view on how most hotels lose money on systems. It’s not the cost of the software. It’s the cost of the gaps between the software….
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…