In Thailand, especially across hospitality, attractions, entertainment, and tourism businesses, more booking conversations happen on LINE than on email. That has been true for years. In many businesses, reservations operations already happen primarily inside LINE chat conversations between guests, agents, and…
Multi-Language AI for Hotels: Capture Chinese, Russian & Global Guests
From time to time, a commercial opportunity sits in front of a hotel in plain sight, and the hotel does nothing with it because the solution feels complicated. Multilingual guest communication has been that opportunity for most independent hotels in Thailand…
Conversational AI for Hotels: Why Chatbots Are Dead (2026 Guide)
There’s a moment in every technology cycle when the old thing stops being an option and becomes a liability. For hotel chatbots, that moment has arrived. I’ve spent more than twenty years working in hospitality technology, from property management systems and…
How to Turn Hotel Website Visitors Into Paying Guests (Conversion Guide)
Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…