After more than twenty years working with hotel technology stacks, I’ve come to a fairly settled view on how most hotels lose money on systems. It’s not the cost of the software. It’s the cost of the gaps between the software….
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…
Conversational AI for Hotels: Why Chatbots Are Dead (2026 Guide)
There’s a moment in every technology cycle when the old thing stops being an option and becomes a liability. For hotel chatbots, that moment has arrived. I’ve spent more than twenty years working in hospitality technology, from property management systems and…
How AI Handles Hotel Guest Enquiries Better Than Staff (24/7 Sales)
Let me be precise about what I’m actually claiming in the title of this article, because “better than staff” is a statement that deserves to be made carefully. I’m not arguing that AI is better than a talented, experienced reservations manager…
Chatbots vs Conversational AI: Which Converts More Hotel Bookings?
After more than twenty years in hospitality technology, I’ve developed a fairly reliable way to evaluate whether a hotel’s digital tools are actually working. I don’t start with the technology. I start with the conversion rate. How many website visitors send…